World Liberty Financial doubles down on Ethereum, buys another $10 million

• World Liberty Financial Invests Another $10 Million in Ethereum
• Accumulation strategy could boost ETH price
• Trump family strengthens presence in cryptocurrency market

World Liberty Financial, a decentralized finance (DeFi) platform associated with the Trump family, has made another major Ethereum acquisition, investing $10 million in the cryptocurrency. The purchase reinforces the company's strategy of increasing its digital reserves, consolidating ETH as one of its main assets. The transaction was held on January 31, when the company acquired approximately 2.972 ETH through CoW Protocol, a decentralized platform specializing in large-scale trading. With this new investment, WLFI now has 70.157 ETH, valued at approximately $235 million, solidifying its position as one of the largest institutional holders of the cryptocurrency.

At the time of publication, the price of Ethereum was quoted at US$3.398,54, up 1.4% in the last 24 hours.

This move by World Liberty Financial is part of an ongoing strategy to expand into the cryptocurrency market. Since January 15, the company has been making frequent purchases of Ethereum, strengthening its presence in the DeFi sector. The organization’s portfolio now exceeds US$388 million, including investments in other digital assets such as Wrapped Bitcoin (WBTC), Tron (TRX), Aave (AAVE) and Chainlink (LINK). The aggressiveness of this approach has sparked market interest, especially at a time when Ethereum has been showing signs of recovery and breaking technical resistance that could drive its price to new heights.

🚀 World Liberty Financial Increases $ ETH Holdings to 70K+ $ ETH (~$235M).

World Liberty Financial ( @worldlibertyfi ) just spent another 10M $ USDT to buy 2,972 $ ETH , raising their total holdings to 70,157 $ ETH (~$235M)—one of their biggest bets in crypto. $ ETH has gained ~3% in… https://t.co/m149IaqH0i pic.twitter.com/LIhk4mIFah

— Spot On Chain (@spotonchain) January 31, 2025

The recent purchase comes amid a period of optimistic expectations for Ethereum. Analysts believe that if the asset continues its upward trend and surpasses the $3.344 mark, the price could reach the $4.000 to $4.500 range in the coming weeks. In addition, speculation about the possible inclusion of ETH in the United States' digital reserves is increasing the interest of large institutional investors, which could further reinforce the cryptocurrency's appreciation.

World Liberty Financial, which launched in September 2024, has direct ties to the Trump family. Former President Donald Trump serves as Chief Crypto Advocate, while his sons, Eric Trump and Donald Trump Jr., serve as Web3 Ambassadors. The project was created by developers Chase Herro and Zachary Folkman, who previously worked on initiatives within the DeFi sector. This connection with the Trump family has generated great repercussions in the market, mainly due to the platform’s growing influence in the crypto ecosystem and the possibility of new favorable regulations in the United States.

Despite the positive outlook, some experts warn of possible short-term corrections in the price of Ethereum. On-chain indicators, such as Market Value to Realized Value (MVRV), indicate that the asset may experience fluctuations before consolidating a new price level. Still, the continuation of World Liberty Financial’s accumulation strategy could sustain demand for ETH and boost its appreciation in the long term. With a diversified portfolio and an aggressive acquisition strategy, WLFI continues to position itself as one of the largest institutional players in the cryptocurrency market.