Tether purchases minority stake in Italian football team Juventus, plans for digital asset integrations

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The Block2025/02/13 16:00

By:The Block

Quick Take Juventus Football Club is an Italian football team with partnerships including Adidas, Allianz and zondacrypto. Tether’s minority stake acquisition into Juventus, or Juve, aligns with the stablecoin issuer’s goal of bringing digital assets mainstream.

Tether purchases minority stake in Italian football team Juventus, plans for digital asset integrations image 0

Tether, the firm behind the world's largest stablecoin USDT, has purchased a minority stake in the Italian football team Juventus Football Club, or Juve.

The move aligns with Tether's broader goal of integrating digital assets and stablecoins "into every day life," according to a Friday company release .

"Aligned with our strategic investment in Juve, Tether will be a pioneer in merging new technologies, such as digital assets, AI and biotech, with the well-established sports industry to drive change globally," Tether CEO Paolo Ardoino said in a statement. "We will explore avenues for innovative collaborations and the potential to revolutionize the global sports landscape."

Juve is an Italian football team with partnerships including the sportswear giant Adidas, insurance firm Allianz and the European crypto investment platform zondacrypto, according to Juve's website .

Aside from Tether's stablecoin comprising over half the USD-pegged Ethereum stablecoin market supply, the firm itself noted $13 billion in net profits in 2024, The Block previously reported.

Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.

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