A survey study of 1,066 crypto investors conducted by Chainplay in collaboration with Storible found that nearly 80% bought president-endorsed memecoins like CAR, LIBRA, and TRUMP. About 37% of these investors were first-time buyers who were lured by political relevance as well as the viral marketing of the memecoins. However, approximately 21% of these investors “quit crypto altogether after their experience with these coins.”
Commenting on the impact on first-time investors’ attitudes toward cryptocurrencies, the study report stated:
This suggests that, rather than fostering long-term engagement in the market, these memecoins have led to significant disillusionment. The high volatility, rapid pump-and-dump cycles, and lack of sustainable value may have turned many newcomers away.
Despite the initial hype surrounding their respective launches, the president-endorsed memecoins have seen their U.S. dollar value plummet, resulting in steep losses for holders. According to the findings, two-thirds of president-endorsed memecoin investors are losing money.
As shown by the study data, nearly 560,000 (52.3%) TRUMP investors were at a loss as of February 19, with nearly 545,000 having lost up to $10,000. Another 287 TRUMP investors have lost over $1 million, while the overall loss for these investors stood at $3.6 billion. Meanwhile, the data indicates that three-quarters of LIBRA investors were at a loss, with over 101,000 investors having lost up to $10,000. Interestingly, while 26 LIBRA investors lost over $1 million, the data shows that about 36 made over $1 million.
Turning to CAR investors, the study data shows that 66% of investors were at a loss, while 0.07% made over $100,000.
In conclusion, the study report noted that the findings show memecoins tied to political figures have the ability to attract mass participation. However, they also expose investors to the speculative nature of the market, and their high-risk nature has pushed a significant portion of first-time buyers away from crypto entirely.
“This is an alarming trend, as widespread negative experiences could slow down broader adoption and trust in digital assets,” the study concluded.
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