FIFA shows interest in developing a FIFA token, US market in consideration

Fédération Internationale de Football Association (FIFA) President Gianni Infantino has suggested the organization may develop its own cryptocurrency token.

Infantino made the remarks while attending President Trump’s White House Crypto Summit on March 7. Standing alongside Trump, Infantino expressed FIFA’s interest in creating a digital token to interact with its global fanbase.

“FIFA is very, very interested to develop a FIFA coin, to do it from here, from America, and to conquer the 5 billion soccer fans in the world,” Infantino stated. “If there is anyone here who is interested to team up with FIFA, here we are, together with the United States of America, and we will conquer the world of soccer with the FIFA coin.”

The announcement, though lacking specific details or timelines, hints at FIFA’s exploration of blockchain technology as a potential avenue for fan engagement and revenue generation. Trump responded positively to Gianni stating: “That coin may be worth more than FIFA in the end. It could be quite a coin, actually.”

FIFA token surges 357,000%

Following the summit, market confusion led to a surge in an unaffiliated cryptocurrency named “FIFA. This coin saw a 357,000% daily price increase, reaching a market capitalization of approximately $8.2 million. However, this token has no connection to FIFA.

Source: Dexscreener

The recent summit was one of the primary steps for a major cryptocurrency regulation change under the Trump administration.

Key initiatives announced during the event included the establishment of a U.S. Strategic Bitcoin ( BTC ) Reserve. This approach would create a government cryptocurrency position without requiring taxpayer funding.

While Infantino’s announcement provided few details, it shows FIFA’s recognition of cryptocurrency’s potential impact on the future of sports business and fan engagement. The announcement comes particularly as the organization prepares for the 2026 World Cup, which the United States, Canada, and Mexico will jointly host.