Trump Family’s WLFI Token Sale Surges to $550M Amid Market Momentum

• WLFI token sale surged to $550M after launching Trump-themed tokens, drawing major investors like Justin Sun and top VCs.
• Initially slow, WLFI’s demand skyrocketed with a price hike and strategic marketing, selling 99% of new tokens by March 13.
• While the Trump family is featured, they don’t own WLFI; investors get governance rights, but transfers are locked for 12 months.

World Liberty Financial (WLFI), a project featuring the Trump family, has successfully concluded its token sale, raising an impressive $550 million, Wu Blockchain reports . The initial sale faced slow demand, but momentum shifted following the launch of Trump-themed tokens. This turnaround highlights growing investor interest in politically themed blockchain ventures.

Early Struggles and Shifting Dynamics

WLFI’s public sale began on October 15 with an initial fundraising target of $300 million. The project offered 20 billion tokens at $0.015 each, restricted to whitelisted investors. However, early sales were sluggish, securing only $11 million from 766 million tokens. Consequently, the team revised its target to $30 million to reflect market conditions.

The landscape changed dramatically after the introduction of the “ Official Trump (TRUMP)” and “ Melania Meme (MELANIA)” tokens. Their rapid popularity ignited renewed interest in WLFI. By January 20, 20% of WLFI’s initial supply had been sold. Seizing the momentum, WLFI issued an additional 5 billion tokens at a higher price of $0.05 each. Demand surged, and by March 13, 99% of these new tokens had been sold.

Investor Confidence and Market Strategy

Tron founder Justin Sun emerged as one of the largest investors. He initially acquired $30 million worth of WLFI tokens in November. He subsequently raised his investment to $75 million in January by an additional $45 million. Pantera Capital, Polychain Capital, Dragonfly Capital Partners, and F-Prime Capital were among the other prominent investors.

WLFI token holders gain governance rights within the WLF Protocol. However, tokens will remain non-transferable for the first 12 months. While the Trump family, including Eric Trump, Donald Trump Jr., and Barron Trump, are prominently featured, the project’s whitepaper clarifies they neither own nor directly manage WLFI. However, they may receive compensation.

Future Prospects and Stability Assurance

Besides token sales, Ethena Labs, which is associated with the project, plans to launch a blockchain targeting traditional financial institutions. Moreover, Ethena recently introduced USDtb, a stablecoin backed by BlackRock’s BUIDL fund. This coin is designed to enhance market stability during stress periods.

Furthermore, following a $1.4 billion hack on the Bybit exchange , Ethena Labs confirmed that its USDe stablecoin remains fully collateralized. Their exposure to Bybit was minimal, safeguarding investors’ assets through off-exchange custody solutions.