GSR helps consumer product firm Upexi create a SOL treasury with a $100 million private investment

The crypto trading and investment firm GSR is helping the consumer product firm Upexi create a Solana treasury. 

GSR lead a $100 million private investment in public equity ( PIPE ) into Upexi to help achieve this goal, according to a release shared with The Block.

Upexi plans to not only establish its treasury but to accumulate more SOL and stake its position, the release continues. 

"This investment highlights the growing demand for efficient, secure access to high-quality crypto assets in public markets," said GSR's head of research Brian Rudick in a statement. "Solana’s speed, scalability and vibrant developer ecosystem make it an ideal foundation for long-term growth and we are honored to help accelerate the integration of digital assets into institutional portfolios."

Upexi joins other firms in creating a Solana treasury. On Apr. 11, the commercial property financing firm Janover revealed that it amassed 83,000 SOL for its cryptocurrency treasury, with plans to stake its position, The Block previously reported.