Trump Media plans crypto token with significant Bitcoin investment

Trump Media Technology Group (TMTG), owner of the Truth Social platform, is considering launching a utility crypto token and a digital wallet to be used initially for paying Truth+ subscription fees, according to a shareholder letter released ahead of its 2025 annual meeting.

The token would eventually be integrated into other services within the "Truth ecosphere," which includes Truth Social, Truth+, and the fintech brand Truth.Fi. The company intends the token to be part of a rewards program and a method to monetize its platforms.

In addition to the token, TMTG plans to introduce new premium features for Truth Social tied to Truth+ memberships, such as verification badges, editing capabilities, scheduled posts, expanded character limits, and longer video uploads.

The company also aims to expand Truth+ streaming services into Canada and Mexico while exploring advertising and premium content subscriptions.

TMTG revealed it will invest up to $250 million from its cash reserves into Bitcoin (CRYPTO:BTC), cryptocurrencies, and crypto-related securities as part of its broader financial services strategy.

This includes launching America-First themed exchange-traded funds (ETFs) and separately managed accounts through partnerships with firms like Crypto.com.

The letter, signed by CEO Devin Nunes, emphasised the goal of creating new revenue streams and strengthening the platform's ecosystem.

The company also addressed ongoing litigation and market challenges, including alleged naked short selling of its stock.

The announcement affected the market value of Trump-related crypto tokens.

The official Trump meme coin on Solana (CRYPTO:SOL), launched in January, dropped 3% within an hour after the shareholder letter's release and has declined significantly from its peak earlier this year.

Similarly, the First Lady Melania Trump's meme coin also saw price decreases.

At the time of reporting, the Bitcoin price was $94,204.85.