Aptos exec says Web 2.5 platforms earn over $10 million

Aptos’ (CRYPTO:APT) head of ecosystem, Ash Pampati, highlighted the growing success of Web 2.5 platforms within the Aptos network, noting that these hybrid applications are generating significant revenue.

In an interview at the Token2049 event in Dubai, Pampati explained that Web 2.5 platforms blend centralised Web2 features with decentralised Web3 elements, offering a user experience closer to traditional Web2 while maintaining core Web3 principles.

“We see a lot of great consumer Web 2.5 platforms emerging. So, those that are focused on distribution and those that are focused on fan loyalty are also generating tons of revenue because they’ve created great products,” he said.

Pampati attributed this trend to Aptos’ developer stack, which is designed to reduce friction for developers and support projects at a Web2 scale.

He added that the platform’s Meta origins influenced its focus on broad consumer applications, enabling developers to build products that appeal to mainstream users.

Despite these advances, Pampati pointed out that onboarding non-crypto natives remains a challenge for the industry.

“I think the biggest challenge is trying to predict the next catalyst that pulls forward the next million, 10 million users into crypto,” ne said.

Pampati criticized the tendency of some founders to revisit familiar concepts like memecoins and NFTs instead of innovating.

He emphasised the need for new ideas to drive broader adoption, stating that founders must “see through the corners and not just try to recreate what’s already been created before.”

At the time of reporting, the Aptos (APT) price was $4.93.