Former Cardano Chief Marketing Officer Adam Bates has joined XION as Chief Culture Officer.

The pioneering blockchain XION, dedicated to reshaping the rules and driving the mainstream adoption of Web3, today officially announced the joining of former Cardano Chief Marketing Officer Adam Bates, who will serve as its Chief Cult Officer. Bates, who led Cardano through its glorious period from 2020 to 2022 during his time at Input Output (IOHK), will now bring new firepower to XION, a project full of "legend and experimental spirit."

Bates's joining this time will be responsible for accelerating XION's global market expansion and driving XION towards its vision of "making crypto tech invisible." His strategy is to turn XION into a cultural phenomenon. After companies such as Uber, BMW, Lego, and Amazon have already achieved Web3 innovation through XION, he will further amplify these early successes to create a greater impact.

"The blockchain industry has been stuck in the geek circle for a decade, limiting itself in technical traps," Bates said. "XION is the spark I have always been looking for. I did not leave Cardano to build another chain—XION is the real answer, it can integrate the value of blockchain into everyone's daily life, transforming from a pile of technical jargon into the invisible backbone of the digital world."

Bates's past achievements are noteworthy: at Cardano, he led the largest-ever online-offline hybrid crypto event; won Fast Company's "Global Top 10 Most Innovative Companies" award; and elevated the Cardano brand beyond Nestlé, BMW, and Bitcoin, entering the Top 30 of global brand fan love rankings.

XION Founder Anthony Anzalone (aka Burnt Banksy) stated:

"Adam is a creative monster who not only understands the essence of this industry but also sees beyond it. We are not here to play old games. From Burnt Banksy onwards, this company is destined to disrupt everything. XION is the bridge between Web2 and Web3, and Adam is the one who can tell this story loud and clear."

Prior to entering the crypto industry, Bates worked for global giants such as Virgin Atlantic, Barclays Bank, Emirates Airlines, Lego, Mercedes-Benz, Porsche, and Samsung, and served as a director at BBDO in London, collaborating with over 300 offices globally.

Today, XION is embracing the reality of compliance, establishing partnerships with numerous Web2 giants, and preparing to lead the new paradigm of mass adoption of Web3.

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