Building Crypto on Better Defaults: An Open Letter For Sustainable Blockchain GrowthAs an ecosystem, what we are doing today is simply not working.We

This is an open letter to all the people that will dedicate their life to crypto for the next 10, 20 years, and beyond.

The true believers that want to see crypto and blockchain change how value moves through the world, give opportunity to those that the traditional financial system has left behind, provide new ways for people to express themselves and be fairly compensated for doing so, to make government systems more efficient and inclusive, and much much more.

For those of you that see crypto as a casino to get rich quick, to extract value from builders, to find the next 100x to dump and get out, stop reading. We’re not talking to you.

If you're still here, read on, or join this TG  to discuss more.

As an ecosystem, what we are doing today is simply not working.

Much too often we hear of projects losing 90%+ of their token value after an airdrop, a select few making out with millions while the everyday retail user is left with nothing. We hear of projects spending hundreds of millions to build hype only for their supposed loyal users to move TVL overnight to farm the next airdrop. Every time we seemingly take two steps forward, we take three steps back.

2025 was supposed to be the year that crypto had its renaissance. A pro-crypto administration in the US. A path towards more favorable and clear crypto regulations. This was supposed to lead to new ATHs every month.

But here we are we’re sitting in May 2025 with most tokens 20-50% below previous market highs, leaving all of us to question: where’s all this growth we were supposed to feel?

It’s time to get real.

We stand at a critical inflection point in the history of decentralized technology. The promise of web3 was never about quick profits or hollow metrics.

Yet we are trapped in a cycle of our own making.

The Broken Crypto Growth Machine

Our ecosystem has been hijacked by vanity metrics and short-sighted growth tactics that masquerade as progress:

New users or TVL that vanish overnight. Buying engagement through shilly KOLs. Vampire attacks that steal liquidity without creating value. Quest-farming that generates meaningless activity. Airdrops that reward manipulation instead of contribution. Pump-and-dumps that leave retail holding empty bags.

We've built castles on quicksand and wondered why they keep sinking.

This isn't a story only about bad actors. This is about bad systems that make good actors take desperate actions.

We’ve all been conditioned to chase short-term profits, not long-term value.

From ICOs in 2017, to DeFi summer in 2020, to the NFT craze in 2022, to memecoin mania in 2024, we’ve jumped from one hype cycle to the next. You either catch it at its peak or you end up with nothing.

We are in a vicious loop that has conditioned developers to chase hype, hoping to be one of the few that win; investors to hunt for a >100x return in a TGE that gets dumped immediately at unlock to recognize the gains; exchanges to focus on vanity metrics to see which projects are dominating the narrative at a particular moment in time; and retail to speculate on what KOLs are shilling the most.

Want to share your rugpull stories? Come commiserate with us in this TG .

The Real Cost

When we chase passing fads and hollow metrics, we aren't just wasting capital—we're burning something far more precious: trust.

Each retail investor who loses their savings to a hyped project that collapses. Each developer who builds something meaningful only to be outshined by the latest meme token. Each institution that almost entered the space but backed away after seeing the chaos.

These aren't just missed opportunities—they're relationships with our future that we've severed before they could begin.

For those of us that have dedicated our lives to the promise of web3, it’s painful to hear how the outside world views our space. “There’s no real value to crypto,” they say.  “It’s all a scam.” This is the trust, and opportunity, that we’re losing with every negative headline.

A Different Path Forward

It’s time to chart a new path. One that puts sustainable growth over hype cycles. One that puts long-term value over short-term profit. One that looks at true user behavior over vanity metrics.

The foundation to bring about a renaissance exists today.

Have ideas on what metrics we should be looking at? Share them in this TG .

We have the experience, data, and technology to build a system that creates sustainable growth.

We’re just missing the collective will to demand better. So let’s build that collective will, together.

This isn't idealism—it's the only practical path forward. Because an ecosystem that continues to consume its own potential users is one with a rapidly approaching expiration date.

They'll call us naive. They'll say we're leaving money on the table. They'll rush past us toward the next sugar high while we lay brick after patient brick.

But while they chase ghosts, we'll be building something that lasts.

We can’t break this vicious cycle alone. It will take a collective effort from all of us: chains, protocols, project founders, builders, investors, exchanges, analysts, and enthusiasts.

Let's Create a Movement

Are you ready to join us and gain some REAL alpha while doing so? We've created the G2 Growth Collective to give all those that want to be a part of a more sustainable future. Because we could be doing so much more and so much better to create long-term, exponential growth for the crypto ecosystem.

We'll share war stories.

Learn from each other on how we won't get rugged by the next token we ape into or reward airdrop farmers with 90% of the allocation.

We'll find ways to not perpetuate this bullish one day bearish the next growth cycle.

We'll create the standards that will propel a brighter future for us all.

Join the G2 Growth Collective TG

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