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Steak n Shake to Accept Bitcoin and Launch BTC Burgers

Steak n Shake to Accept Bitcoin and Launch BTC Burgers

CoinomediaCoinomedia2025/05/14 12:00
By:Aurelien SageAurelien Sage

Steak n Shake is set to accept Bitcoin at all outlets and introduce Bitcoin-branded burgers as part of its crypto-friendly move.Bitcoin Payments Coming to All LocationsBTC-Branded Burgers: A Marketing Win

  • Steak n Shake will accept Bitcoin payments nationwide
  • A new BTC-themed burger menu is on the way
  • Move aims to appeal to crypto-savvy customers

In a bold move blending finance and food, popular American diner-style chain Steak n Shake has announced plans to accept Bitcoin as a payment method across all of its locations. Alongside this, the company is preparing to roll out a new line of BTC-branded burgers, aiming to cater to crypto enthusiasts and bring blockchain buzz to the casual dining experience.

This initiative is part of a growing trend where traditional businesses are embracing digital currencies to stay ahead of the curve. Steak n Shake’s pivot toward crypto marks a significant moment for the fast-food industry, signaling that Bitcoin is not just for tech platforms or online retailers — it’s entering the everyday world of burgers and fries.

Bitcoin Payments Coming to All Locations

Starting later this year, customers will be able to pay with Bitcoin at every Steak n Shake location nationwide. Payments will be processed through a leading crypto payment gateway, ensuring fast and secure transactions. This makes Steak n Shake one of the first major fast-food chains to implement crypto payments chain-wide, paving the way for others to follow.

The company believes that offering Bitcoin payments aligns with evolving consumer preferences, especially among younger, tech-savvy diners who are increasingly using digital assets in everyday life.

JUST IN: Steak n Shake preparing to accept Bitcoin at all locations and offer BTC-branded burgers.
pic.twitter.com/AQ1j9IDnLd

— Watcher.Guru (@WatcherGuru) May 14, 2025

BTC-Branded Burgers: A Marketing Win

To celebrate the new payment option, Steak n Shake will debut a limited-time “ BTC Burger” — a bold, flame-grilled burger designed with a special Bitcoin logo bun and optional “crypto sauce.” The burger is part of a marketing campaign that aims to generate excitement and position the brand as a forward-thinking player in the dining industry.

Expect a social media campaign filled with NFT giveaways, crypto-themed merchandise, and maybe even special discounts for paying with Bitcoin.

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  • Steak n Shake to Accept Bitcoin and Launch BTC Burgers
Disclaimer: The content on CoinoMedia is for informational purposes only and does not constitute financial, investment, or legal advice. Cryptocurrency investments carry risks, and readers should conduct their own research before making any decisions. CoinoMedia is not responsible for any losses or actions taken based on the information provided.
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Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.

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