Elon Musk activates “Kekius Maximus” and triggers a rush for meme coins

• KEKIUS token soars 1.700% after Elon Musk's action
• Meme coins react strongly to Kekius Maximus profile
• Musk influences cryptocurrencies again with change in X

The recent update to Elon Musk's X profile, in which the billionaire once again adopted the nickname "Kekius Maximus", sparked a strong speculative movement in several memecoins. The $KEKIUS token, directly associated with Musk's new digital identity, appreciated more than 1.700% in less than six hours, according to data by CoinGecko.

this is not the first Musk has been teasing the crypto community with this kind of provocation. By December 31, 2024, he had already assumed the same display name, which caused a 1.200% increase in a token with the same name at the time. The new wave of speculation, however, generated a more discreet appreciation in the original token, with an increase of approximately 130%.

The “Kekius Maximus” figure combines internet cultural references with the character Maximus from the film Gladiator, as well as elements from the Pepe the Frog meme. The satirical combination became part of Musk’s comedic narrative on social media.

Several meme-based cryptocurrencies, especially quick-to-follow tokens with names similar to “Kekius Maximus,” have surged in the wake of the Tesla and SpaceX CEO’s name change. The move has become a reflection of the speculative dynamics that often occur in direct response to Musk’s public actions.

This pattern is not new to those who follow the crypto market. In February of this year, Musk changed his profile name to “Harry Bōlz”, which also triggered the creation and price explosion of several related meme coins, before quickly losing value.

The phenomenon reinforces Musk's ability to directly influence investor behavior, especially in volatile markets such as meme tokens. The market's immediate reaction to his profile updates shows how much the businessman's figure continues to be a catalyst for speculative movements in the cryptocurrency sector.