Bitcoin Ownership Surpasses Gold in the United States

Main Article

Bitcoin ownership now exceeds that of gold among Americans, according to recent surveys. Key players such as JPMorgan have reported shifting investor interest, impacting both macroeconomic and market dynamics through 2025.

JPMorgan analysts, including Nikolaos Panigirtzoglou , emphasize increased Bitcoin demand , affecting gold’s market position.

“Between mid-February and mid-April gold was rising at the expense of bitcoin, while of the past three weeks we have been observing the opposite, i.e. bitcoin rising at the expense of gold. In all, we expect the YTD zero sum game between gold and bitcoin to extend to the remainder of the year, but are biased towards crypto-specific catalysts creating more upside for bitcoin over gold into the second half of the year.” – Nikolaos Panigirtzoglou, Managing Director, JPMorgan

The comprehensive analysis observes a notable shift in American investments, where more individuals are favoring Bitcoin over gold. Recent reports by JPMorgan, led by Nikolaos Panigirtzoglou , highlight this shift as Bitcoin surged while gold saw declines in the market. Surveys indicate this change partly stems from younger demographics’ inclination towards digital currencies.

Since April 2025, gold declined by roughly 8%, while Bitcoin experienced an 18% surge, as direct capital flows moved from gold ETFs to Bitcoin. The futures market also showcases this trend, with gold positions decreasing. JPMorgan projects further capital movement into Bitcoin, predicting greater financial upside compared to gold in the coming months. Increased on-chain activity indicates Bitcoin’s growing adoption as a preferred macro asset. According to the poll by The Nakamoto Project , 80% of Americans are in favor of diversifying US gold reserves into Bitcoin.

Immediate effects on market dynamics include declining gold values, alongside rising Bitcoin prices and investor flows. The financial implications highlight a potential transformation in traditional asset allocations, where digital currencies become critical macro instruments.

Rising Bitcoin demand and declining gold interest may lead to substantial financial shifts, affecting institutional strategies and asset allocations. Historical trends show rotation between gold and Bitcoin as hedges, revealing adaptive investment patterns. Analysts suggest this trend could trigger further regulatory reviews and shifts in the market landscape. Recent data emphasizes Bitcoin’s role as an inflation hedge, with prospects for future growth amid evolving economic conditions .