a16z: In the Era of Large Language Models, GEO May Replace SEO as the New Direction for Brand Marketing

According to a report by Jinse Finance, venture capital firm a16z stated on social media that in the era of widespread large language models like ChatGPT, Perplexity, and Claude, Generative Engine Optimization (GEO) is gradually replacing Search Engine Optimization (SEO) as the dominant strategy for enhancing brand visibility. a16z pointed out that the key to future brand success lies not in manipulating algorithms, but in being referenced by AI models. Winning brands will not only appear in AI responses but will also shape the content of these responses.