Méliuz Plans to Raise $26.4M to Boost BTC Holdings in Brazil

• Méliuz aims to raise $26.4M to increase Bitcoin holdings in a market-first move. 
• The firm now holds over 320 BTC after receiving approval from its shareholders.
• Bitcoin trades near $103,687 with a market cap of $2.06 trillion amid declines.

Brazilian fintech company Méliuz has filed for regulatory approval to raise 150 million reais, approximately $26.4 million. The company intends to use the proceeds to purchase additional Bitcoin. This marks the firm as teh first publicly listed company in Brazil to adopt a Bitcoin-focused treasury strategy. According to sources, Méliuz plans to offer 17,006,803 common shares, with pricing scheduled for June 12, 2025, based on its securities filing submitted last Friday. Further, the firm also indicated that the offering may be 200% if necessary.

This move follows Méliuz’s recent Bitcoin acquisition worth $28.4 million, expanding its holdings after shareholders approved the company’s shift to a Bitcoin treasury model. Executive Chairman Israel Salmen stated, “The company’s total now stands at 320.3 BTC after acquiring 274.52 BTC.” 

He added that the initial purchase was made in early March 2025, when Méliuz bought 45.73 BTC. Salmen described the moment as a historic day wherein a majority of shareholders approved Méliuz’s transformation into the first Bitcoin Treasury Company listed in Brazil.

Méliuz Joins Expanding Global Trend of Bitcoin Treasury Companies

Méliuz’s initiative aligns with a growing pattern of publicly listed companies raising capital to support Bitcoin treasury strategies. Recently, companies such as GameStop and Trump Media have made headlines for similar moves. Notably, GameStop paid over $500 million to acquire 4,710 Bitcoins, officially becoming a Bitcoin company.

Moreover, Méliuz’s decision to invest heavily in Bitcoin reflects a broader trend within fintech firms aiming to diversify portfolios with digital assets. By pioneering Bitcoin treasury adoption in Brazil, Méliuz may set a precedent for other local companies considering similar strategies. This move also signals increasing acceptance of cryptocurrency in traditional financial markets within Brazil.

Related: Cantor Fitzgerald Launches Bitcoin Fund with Gold Hedge

Bitcoin Market Context Amid Méliuz’s Expansion

As of press time, Bitcoin is trading at $103,687.17, reflecting a 2.28% decline over the past 24 hours, according to CoinMarketCap. The asset opened near $106,110 but faced consistent downward pressure throughout the day, experiencing a notable drop around 8:00 PM EAT. Its market capitalization fell 2.40% to $2.06 trillion, while 24-hour trading volume stands at $57.16 billion.

The fully diluted value of Bitcoin is around $2.17 trillion, giving it a ratio with its trading volume of 2.77% to market cap. The number of circulating BTC is 19.87 million, the same as the total supply. Further, with market volatility, drastic price changes made the chart red, indicating that traders were selling.

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