From Attention to Monetization, How is InfoFi Changing the Business of Coinosphere KOLs?

Original Article Title: My Takes on the Value of Attention
Original Article Author: @Punk9277
Original Article Translation: zhouzhou, BlockBeats

Editor's Note: In the age of the attention economy, attention itself holds value, but its value depends on factors such as retention, consensus, and content quality. Through products like Yaps, Earn, and Capital Launchpad, Kaito has transformed attention into user, capital, and market. In the future, Kaito will break the information silo, build a more equitable InfoFi network, and achieve data sovereignty and universal monetization.

Below is the original content (slightly restructured for readability):

My Take on the "Value of Attention" — These days, I've seen a lot of debates about whether "attention actually has value," both in the crypto space and other industries.

Here are some of my own thoughts and the role Kaito plays in this:

Can Attention Really Bring Value?

"First-time founders obsess over the product, while repeat founders focus on the distribution channel." — @justinkan

For today's consumer products, "distribution" is often closely tied to "attention" — whether it's screen time or public opinion share.

The value of attention extends far beyond the crypto industry and is crucial in broader domains.

Many times, a decent product may have few users, while a mediocre product can achieve widespread adoption simply because its distribution is more effective.

In the crypto space, it's the same: even the best product can experience accelerated growth with the boost of attention — we've already seen examples like hyperliquid skyrocketing in market share since its TGE (Token Generation Event).

If attention can bring value, can it also drive valuation?

1. For non-meme projects, my framework involves an indirect relationship between attention and valuation through user growth and investor education:

·Attention → User Growth → Stronger Fundamental Data → Potential Token Purchase

·Attention → Investor Education → Potential Token Purchase

This is actually a standard operating model for listed companies in the traditional financial market:

·The marketing department is responsible for reaching the "top of the funnel" → User conversion

·The investor relations department is responsible for investor education

In the crypto field, attention is even more valuable for two reasons:

·Users are often also token holders, so you are converting users while also converting investors

·In a speculative market, attention itself carries a "premium"

2. However, when it comes to meme coins, this traditional funnel model does not apply.

So I prefer to use a simpler valuation model:

Attention × Narrative (= Fundamentals × Multiplier)

·With the same level of attention, different narratives lead to significantly different valuations

·With the same narrative, whoever gains more attention can compete for a higher valuation

I won't comment on specific projects, but in simple terms: Attention is very important, but not all attention has the same "value."

The Role of Attention Building Before and After TGE

1. Before the TGE (Token Generation Event):

Since TGEs usually come with a lot of incentive mechanisms, the unit value of attention is very high:

·Utilize brand awareness and user education to convert as many airdrop recipients into actual users as possible

·Communicate the project's investment thesis to as many potential investors as possible

2. After the TGE:

·Attention building is especially crucial for new product launches and new investment narratives

·Most brands also continue to operate on attention, which is very critical for user acquisition/retention and the capital market—similar to the logic of traditional listed companies

The Relationship Between Kaito and Attention Value

Some people think Yaps (the discussion module launched by Kaito) might encourage "noisy/low-quality" content.

However, from a real-time Yap ranking perspective, the actual situation is quite the opposite: high-quality discussions always prevail.

For example, in the past 24 hours, the top 3 trending Yaps in terms of engagement are:

· @udiWertheimer sparked a widespread discussion about Musk's remarks on encrypted communication

· @EliBenSasson criticized Bitcoin's inability to achieve OP_CAT

· @fiddybps1 countered Jeff.hl's view on Hyperliquid's transparent transaction mechanism favoring whales

This differs from every yapper leaderboard. The leaderboard is determined by the project team deciding what type of discussion to reward, such as whether the content is insightful, the emotional tendency, or if it aligns with the project's direction, and so on.

Regarding "attention," there is a key point that must be understood—where the attention comes from, and in what form it appears, is crucial.

For example, some projects aim to maximize volume, like Loudio, so they opt for an algorithm that leans more towards "casting a wide net" rather than content quality or depth.

Conversely, some projects focus more on concentrated, in-depth discussions surrounding a specific product, such as Infinex.

Kaito's role is to customize support directions for different projects. In doing so, users also benefit: whether it's project education or brand awareness—you can discern a project's positioning from what content they are willing to incentivize/recognize.

Completing "Attention Conversion" through Kaito

Kaito is more than just an "attention-making machine." In addition to Yaps, we also have:

· Attention to User Conversion: Kaito Earn

· Attention to Capital Conversion: Capital Launchpad

· Attention to Market Formation: Coming soon, stay tuned

Starting from May, the launch of Kaito Earn has allowed us to deeply focus on user conversion, leveraging our high-quality, highly engaged user base.

Last week, we announced that Kaito has activated 33,699 smart agents, representing about one-third of Newton's activity. These agents are users who have actually deployed funds, regularly invest in BTC, KAITO, and other tokens, and have generated real transaction fees.

At the same time, we are also collaborating with Infinex and other projects.

Soon, with the launch of Capital Launchpad, Kaito will bridge the gap between AI analysis and capital formation, optimizing long-term consistency, value contribution, and coverage.

Summary

In the "Attention Economy," attention itself is a form of value.

It is important to emphasize that the value of attention is hierarchical and depends on:

· Retention

· Consensus

· The associated content or product

· Content quality

· And several other dimensions· The world is moving in a clear direction:

· Those who control attention will control monetization ability

· Tech platforms that control screen time will control distribution rights and user data

This is why today's brands (and entrepreneurs) need to have a social presence.

Instead of resisting this trend, it is better to leverage it—we actually have the ability in our industry to establish a more equitable, empowering network structure.

This is my vision for InfoFi: empowering the masses to monetize, through unlocking three key pillars:· Data sovereignty and data monetization· Market mechanisms as the closest force to truth· Information markets as the most decentralized and democratized expression of viewpoints

Let's continue to break boundaries.

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