US-listed company Treasure Global plans to invest $100 million in cryptocurrency

According to CoinDesk, the US-listed e-commerce and fintech company Treasure Global (TGL) plans to invest up to $100 million in cryptocurrency as part of its new capital strategy.

The company will invest in Bitcoin, Ethereum, and "regulated stablecoins," with funding sources including existing equity financing tools ($50 million) and institutional partnerships ($50 million).

Treasure Global stated that the funds will be used to support its AI-driven consumer analytics platform, which is scheduled to launch later this year. The company added that the digital asset reserve initiative aims to enhance balance sheet efficiency and lay the foundation for future features such as tokenized loyalty programs and crypto payments.

It is noteworthy that Treasure Global currently has a market value of $4.34 million, and its stock price rose by more than 11% on Wednesday.