Base Layer 2 accelerates global expansion with seven new 'country leads'

Base, the Ethereum scaling solution developed by Coinbase, is accelerating its worldwide expansion by hiring seven new “country leads,” according to an announcement on Wednesday.  

The team filled roles in regions including Argentina, Brazil, Central America, Singapore, South Korea, the UK, and Europe, as well as West Africa, Base Head of Global Builders Xen Baynham-Herd said on X.  

These country leads are tasked with fostering onchain growth and establishing a local network of users and builders. Base is also hiring for these roles in Germany, Indonesia, Mexico, Turkey, and the UAE, as well as a network manager position in the U.S.

Like many crypto ecosystems, Base has launched several incentive programs to promote network adoption. The team set an ambitious goal at the start of the year to scale $100 billion in onchain assets, onboard 25,000 developers, and attract 25 million users as part of its 2025 roadmap .

“We will decentralize, scale, and accelerate Base to enable everyone, everywhere to come onchain,” the Base team wrote at the time. “The only way we can build a truly global economy is by making sure it’s built on a decentralized, open platform — and we are proud to do this as part of Ethereum and the Superchain.”

In April, Base announced it achieved “stage 1” readiness under Vitalik Buterin’s framework for rollup decentralization by launching permissionless fault proofs and increasing the decentralization of its contract upgrade process, meaning it is less reliant on centralized actors. 

Base has been a significant revenue driver for the Coinbase exchange, with daily revenues rarely falling below an average of $250,000 per day, according to The Block data . 

Its growth has also been on a near-constant trajectory, with Base transaction volume climbing 16% quarter-over-quarter in Q1. The network represents over $5 billion worth of the $12 billion worth of total value locked in all Optimistic-based rollups, according to The Block data.