World Liberty sends cease-and-desist letter to firms building unaffiliated Trump-branded wallet: report

The Trump-family backed World Liberty Financial has sent a cease-and-desist letter to Fight Fight Fight, the company that announced yesterday it would help create a Trump-branded crypto wallet , according to a Bloomberg report on Thursday.

Notably, Fight Fight Fight is also the company that helped launch President Donald Trump’s "official" memecoin, which went live the weekend before Inauguration Day this past January. Fight Fight Fight is reportedly run by the president’s long-time friend and promoter, Bill Zanker.

On Tuesday, crypto critic Molly White broke the news that Fight, Fight, Fight had enlisted Magic Eden, a crypto infrastructure firm most known for its NFT marketplace, to help develop a wallet. Magic Eden confirmed the relationship and verified the @TrumpWalletApp X account, which has since been deleted.

Shortly after the story broke, Donald Trump Jr. posted that "The Trump Organization has zero involvement" with the effort, adding that World Liberty Financial — the supposed DeFi project that lists Trump and his sons as advisors — was working to release an "official wallet soon.'

This message was followed up by social media posts from Eric and Barron Trump, further distancing the Trump family from the Fight, Fight, Fight project.

Magic Eden was also sent a cease-and-desist letter.

Trump-family crypto ventures

The TRUMP memecoin that Zanker helped develop has generated more than $300 million in fees for the owners, according to data firm Chainalysis. Fight Fight Fight, named after the slogan coined by Trump following his first assassination attempt, reportedly shares 80% of the total TRUMP token supply with another Trump affiliate, CIC Digital LLC.

In the past, when asked about the memecoin, President Trump has expressed casual indifference about the project, often asking whether the price is up or not.

World Liberty was the Trump family’s first major foray into crypto, and the entity through which they have released their USD1 stablecoin. The firm raised about $550 million in WLF token sales and is building a massive treasury primarily composed of WBTC, ETH, and other assets. The president is named "chief crypto advocate" for the effort.

That said, the Trump family has since expanded into several crypto verticals, including Bitcoin treasury maintenance and Bitcoin mining.