FIFA crypto video game adds Adidas digital assets ahead of next week's launch

Crypto gaming studio Mythical Games' FIFA game is set to launch and will have Adidas-branded digital items when it does, the company said Friday.

Mythical Games, one of the largest blockchain gaming companies, will launch the mobile game "FIFA Rivals" on June 12, according to statement. The launch coincides with a licensing agreement with shoe and apparel giant Adidas.

"The Adidas brand and products will be featured across 'FIFA Rivals,' providing players with access to exclusive digital items, including kits, jerseys, and shoe releases inspired by the brand's rich football heritage," Mythical Games said in a statement.

"FIFA Rivals" follows in the footsteps of the mobile game "NFL Rivals," one of the higher profile video games showcasing blockchain technology and the ability of players to buy and sell digital assets. While "NFL Rivals" hasn't enjoyed viral success, Mythical Games says it has been downloaded and played by millions. 

Across all its games, Mythical Games said last month it had  generated $650 million in "completed transactions" from more than 7 million gamers. With FIFA and Adidas' global popularity, Mythical Games is hoping for a home run.

"Bringing Adidas into this world gives players a deeper cultural connection and the chance to represent one of the most iconic brands in football, on and off the pitch," Mythical Games co-founder and CEO John Linden said in a statement. "This collaboration sets a new standard for how brands show up in digital experiences."

Over the years, Mythical Games has benefitted from significant financial backing. Its investors include a16z, Cathie Wood's ARK Invest, Animoca Brands, PROOF, Stanford Athletics and MoonPay.

"Backed by Mythical’s platform and Marketplace, 'FIFA Rivals' gives players full ownership of their in-game assets with the ability to buy, sell, and trade securely with others around the world," the company said. "FIFA Rivals" will be available on both Apple and Android devices.

Mythical Games is also working on a Pudgy Penguins video game.