X and Polymarket partner up to bring decentralized prediction markets to social media

Polymarket, the decentralized prediction platform known for its election forecasting accuracy, has been named the official prediction market partner of X, the social media company owned by Elon Musk.

The partnership, announced on June 6, signals a growing role for markets in shaping public understanding of news, politics, and real-world outcomes.

Polymarket celebrated the partnership in a post on X, saying:

“The next information age won’t be driven by 20th-century media monoliths—it’ll be driven by markets. Our partnership with X marks a new chapter for truth on the internet.”

X confirmed the alliance, stating it was “joining forces” with Polymarket to integrate prediction markets into its platform.

From margins to mainstream

Founded in 2020, Polymarket has grown rapidly by allowing users to speculate on real-world questions using a market-based approach.

Traders can buy and sell shares on the likelihood of outcomes, such as election results, policy decisions, or cultural events, with prices reflecting the crowd’s collective expectation.

The model drew mainstream attention during the 2024 US election cycle, where Polymarket’s real-time forecasts outperformed major polling and media firms in both accuracy and adaptability.

Its markets reacted within minutes to breaking news and debate performances, with over $100 million in cumulative trading volume tied to political events.

Polymarket’s credibility surged in the aftermath, as media outlets and institutional analysts began referencing its pricing signals alongside traditional data sources. In a time of declining trust in polls and punditry, Polymarket positioned itself as a more transparent and responsive alternative.

New information framework

X’s endorsement and partnership with Polymarket is part of a broader push to decentralize truth-discovery mechanisms on its platform.

Rather than relying solely on editorial curation or algorithmic feeds, prediction markets offer a financial incentive for accuracy, and penalize misinformation through economic loss.

The social media platform called Polymarket the “leading authority in accurately forecasting elections” and wrote:

“In a sea of noise, prediction markets deliver clarity through a single, powerful signal: price.”

Further details about the partnership and what it will entail for the social media platform have not been disclosed yet.

The integration could involve native visibility of market data within posts or trending topics, allowing users to see what’s being talked about and what the crowd believes is most likely to happen. Such a system could give real-time events a market-weighted context, surfacing probabilities instead of partisan spin.

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