OpenSea’s OS2 launch brings 44% increase in user activity amid 2 million NFT sales

OpenSea’s rollout of its OS2 platform has driven its highest user growth in over two years, suggesting that the long-dormant NFT market may be flickering back to life.

Monthly active users on OpenSea jumped to roughly 467,000 in May, marking a 44% increase from April and the most since April 2023.

While sales volumes remain at a fraction of their 2022 highs, though the user activity surge is fueling cautious optimism about a broader market rebound. Namely, due to the number of NFTs sold in April and May has returned to February 2023 at over 2 million.

OS2 launch fuels interest in NFTs again

Launched on May 29, OS2 represents a strategic overhaul of OpenSea’s identity. The new platform supports token trading across 19 blockchains, introduces a gamified rewards system called “Voyages,” and teases the long-rumored SEA token airdrop. These moves aim to turn OpenSea into a full-spectrum on-chain hub rather than simply an NFT marketplace.

“The OS2 upgrade is the foundation for the next generation of OpenSea,” said CEO Devin Finzer in May. “We’ve rebuilt the platform from the ground up to become the best destination for everything on-chain.” That includes fungible tokens, multi-chain NFTs, and a growing emphasis on user engagement through quests and XP.

The Voyages system, now live with OS2, incentivizes on-chain activity with XP points widely expected to translate into SEA airdrop eligibility. Early evidence suggests the campaign is working: address activity surged in tandem with the update, though critics caution that wallet counts, OpenSea’s primary user metric, may be inflated by airdrop farming.

Is momentum coming back?

Momentum is hard to track directly amid incentives, but current signs are positive. OpenSea regained market share last month, reclaiming ground from rivals like Blur, whose token incentives had previously lured pro traders.

Sales volumes also rose slightly, reaching $81 million in 30-day turnover, though this remains more than 90% below the peak of $5 billion in January 2022.

Part of the recovery tailwind may be regulatory. In February, the U.S. SEC formally ended its investigation into OpenSea, removing a cloud that had hung over the company since mid-2023. That clearance de-risks a potential token launch and reassures creators and traders who are still wary of enforcement action in the NFT space.

Even with renewed interest, the path forward is far from certain. Many of OS2’s gains are tied to speculation around airdrops, and OpenSea hasn’t committed to a timeline for the SEA token. Meanwhile, its expansion into fungible token trading may dilute focus or draw the ire of decentralized exchange incumbents.

Still, the May surge signals that user interest in NFTs isn’t dead, but they are awaiting a reason to return. OpenSea’s gamble is that OS2, coupled with cleaner regulatory skies and multi-chain functionality, provides the spark. Whether that fire catches beyond this first wave of airdrop activity remains to be seen.

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