Apple Should Buy Bitcoin As Share Buyback Program Disappoints According To Michael Saylor

Strategy executive chairman Michael Saylor recommended Apple should buy Bitcoin rather than continue its stock buyback program, following criticism of the tech giant's repurchase strategy performance. Cointelegraph reported that Saylor made the statement on June 10 responding to financial commentator Jim Cramer's concerns about Apple's buyback effectiveness.

Cramer stated "The Apple buyback is not working right now" in reference to the company's $110 billion stock repurchase program announced in May 2024. Apple's stock declined more than 17% since the start of 2025, while Bitcoin gained over 17% during the same period. The performance gap demonstrates Bitcoin's superior returns compared to Apple's traditional capital allocation strategy.

Corporate Bitcoin Treasury Adoption Accelerates Globally

Companies worldwide continue adding Bitcoin to their balance sheets at unprecedented rates. Nasdaq published research showing hundreds of companies may adopt Bitcoin as a treasury asset over the next 12 to 18 months. MicroStrategy led corporate adoption by acquiring 257,000 BTC in 2024, exceeding total Bitcoin production of 218,829 BTC for the year.

CoinDesk reported that 81 public companies now hold Bitcoin on their balance sheets, representing an 80% increase since January 2024. Recent adopters include GameStop with $513 million in Bitcoin purchases and Japanese firm Metaplanet planning to acquire 10,000 BTC by end of 2025.

Corporate Bitcoin holdings doubled in 2024 to approximately 688,000 BTC worth over $57 billion. Bitcoin Magazine data shows companies purchased 95,431 BTC in the first quarter of 2025 alone, with 12 new firms joining the corporate adoption movement.

Bitcoin ETF Market Shows Strong Institutional Demand

Bitcoin exchange-traded funds experienced substantial inflows despite market volatility. Cointelegraph reported BlackRock's iShares Bitcoin Trust achieved a 19-day inflow streak, the longest run of 2025. The fund attracted $356.2 million on May 9, extending consistent institutional demand.

Bitcoin ETF performance contrasts with broader market uncertainty. Daily inflows reached $912 million on April 22, representing over 500 times the 2025 daily average according to Glassnode data. CoinDesk noted BlackRock's IBIT surpassed the SPDR Gold Trust in year-to-date inflows with $6.96 billion despite Bitcoin's price challenges.

Total Bitcoin ETF assets reached record levels as institutional investors demonstrate confidence in long-term cryptocurrency prospects. The sustained inflows occur alongside corporate treasury adoption, creating multiple demand sources for Bitcoin allocation strategies.

Market Implications And Future Corporate Strategy

Apple's stock buyback challenges reflect broader questions about traditional capital allocation effectiveness. Reuters reported Apple's record $110 billion buyback program aimed to return value to shareholders, yet stock performance lagged Bitcoin returns significantly.

Saylor's recommendation comes as more corporations consider Bitcoin treasury strategies. Companies adopting Bitcoin have generally outperformed their respective indices, with MicroStrategy and Metaplanet leading their markets. This performance differential may pressure other firms to evaluate cryptocurrency allocation.

The Financial Accounting Standards Board rule allowing companies to report Bitcoin at fair market value removed a major adoption barrier. Bitwise research shows corporations currently hold just 4% of Bitcoin supply, yet SP 500 companies generate $1.5 trillion in free cash flow—twice the total capital ever invested in Bitcoin.

Traditional financial institutions face increasing pressure to address cryptocurrency demand from shareholders. Apple's situation exemplifies challenges large corporations encounter when balancing conservative treasury management with emerging asset class opportunities. Bitcoin's institutional acceptance continues growing as regulatory clarity improves and accounting standards adapt to digital asset requirements.

Related Reading on BTC Peers

For comprehensive analysis of global Bitcoin policy frameworks and their impact on corporate adoption strategies, read our detailed examination at BTC Peers Global Bitcoin Policy Index. This resource provides essential insights into regulatory environments across jurisdictions, helping readers understand how policy developments influence corporate Bitcoin treasury decisions and market dynamics. The analysis covers regulatory clarity metrics, compliance requirements, and policy trends that directly affect institutional Bitcoin adoption worldwide.