Pi Gains Institutional Entry via First Europe-Listed ETP

Valour, a subsidiary of PiDeFi Technologies, has launched the first exchange-traded product (ETP) for Pi Network in Europe, offering regulated access to the community-driven blockchain’s native token. This marks a significant milestone in Pi’s journey to expand its reach beyond its grassroots community and into traditional financial markets. The Pi ETP debuted on Sweden’s Spotlight Stock Market and will trade in Swedish kronor with an ISIN of CH1108681540. It charges a 1.9% management fee and is designed to give European investors an easy and secure way to invest in Pi without the need for direct custody of the cryptocurrency itself.

The product is part of a broader expansion strategy by Valour, which introduced eight new ETPs on the same market, including tokens from Shiba Inu , Ondo, Cronos, Mantle, VeChain , Ethena, and Celestia. These offerings reflect growing investor demand for diversified exposure across a range of blockchain ecosystems, from established projects to emerging ones. Valour, already a major player in the European crypto ETP space with over 85 products listed on exchanges such as Borsen Frankfurt, Euronext, and the Swiss Exchange, is further solidifying its position as a key bridge between traditional finance and decentralized assets.

The introduction of the Pi ETP is being seen as a strategic move that aligns with a broader trend in European markets: the increasing appetite for regulated access to digital assets. According to Valour’s Head of Nordics, Johanna Belitz, the product meets investor demand for transparency and simplicity in digital asset investment. Elaine Buehler, Head of Product at Valour, noted that the Pi ETP helps maintain a balance between core blockchain infrastructure and evolving trends, including modular blockchains and tokenized yields. Meanwhile, Managing Director Nadine Kenzelmann emphasized the firm’s commitment to institutional-grade standards while rapidly scaling its product lineup.

The launch of the Pi ETP also highlights growing institutional and venture capital interest in the project. Ulu Ventures, a venture capital firm, recently listed Pi Network among its portfolio companies, signaling confidence in its long-term potential. Additionally, recent whale accumulation of Pi tokens has reinforced market conviction in its future value. Despite facing criticism over delayed developments and a declining price in recent months, Pi remains a significant player in the crypto space, with a current market capitalization of around $3 billion and daily trading volumes nearing $100 million. This ETP listing could serve as a turning point for Pi by opening the door for global investors to access the token in a regulated and familiar investment format.

The ETP structure, which tracks the price of the underlying asset, allows traditional investors to gain exposure to digital assets through conventional brokerage accounts. Valour partners with licensed custodians such as Copper for secure cold storage of the underlying digital assets, ensuring compliance with regulatory standards across Europe. The firm's prospectuses are approved by the Swedish Financial Supervisory Authority, meeting EU requirements for transparency and investor protection. This regulated approach is seen as a key differentiator in a market where trust and clarity are often cited as barriers to adoption.

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