Bitcoin News Today: Amdax Pioneers 1% Bitcoin Treasury Model in Regulated European Market

Amsterdam-based Amdax, a licensed crypto-asset service provider, has announced the successful achievement of its minimum goal in an initial financing round for AMBTS (Amsterdam Bitcoin Treasury Strategy). Investors have committed approximately €20 million in private placements, with the round expected to close in September 2025 at an aggregate investment cap of €30 million. The funds will be used to initiate a Bitcoin accumulation strategy , marking a strategic step toward listing AMBTS on Euronext Amsterdam.

AMBTS is designed as a stand-alone, regulated entity focused on institutional investors seeking exposure to Bitcoin within a European framework. The long-term goal of AMBTS is to become a 1% Bitcoin treasury, meaning it aims to hold at least 1% of the total Bitcoin supply, equivalent to 210,000 BTC. The company intends to leverage capital markets to grow its Bitcoin holdings, generating equity appreciation and increasing Bitcoin per share for shareholders, subject to market conditions. AMBTS will maintain an arms-length relationship with Amdax while benefiting from the parent company’s capabilities in custody, trading, and asset management.

The initiative reflects growing institutional interest in structured exposure to Bitcoin, particularly in Europe, where regulatory clarity under the Markets in Crypto-Assets (MiCAR) framework has enabled the emergence of innovative financial products. Amdax, led by CEO Lucas Wensing, has secured a MiCAR license as of June 26, 2025, and serves a diverse client base, including private, corporate, and institutional investors. Wensing emphasized that the financing appetite demonstrates a clear demand for regulated crypto investment vehicles and positions AMBTS to strengthen the European digital asset industry.

The move aligns with broader trends in the corporate treasury space, where companies are increasingly using balance sheets to accumulate Bitcoin. While AMBTS’s ambitions are similar to those of firms like MicroStrategy and Sequans , it differentiates itself through its European regulatory structure and targeted institutional focus. Sequans, for example, recently announced an ambitious plan to build a 100,000 BTC treasury by 2030, though it is currently navigating risks from price volatility and shareholder dilution. Unlike Sequans, AMBTS does not aim to compete directly in the volume of Bitcoin held but instead focuses on a precise percentage of the total supply.

Analysts note that the corporate treasury model remains subject to scrutiny, especially as market conditions shift. Recent challenges faced by firms like MicroStrategy highlight the volatility inherent in the model, particularly when issuing equity below the multiple of net asset value (mNAV). However, AMBTS’s strategy of listing on a regulated European exchange and operating as a distinct entity may offer greater transparency and investor confidence. The success of AMBTS will depend not only on Bitcoin price performance but also on its ability to maintain disciplined capital allocation and execute its treasury growth strategy effectively.

As more institutional players explore structured crypto exposure, AMBTS’s entry into the market could influence the dynamics of Bitcoin’s institutional adoption. The firm’s regulated European structure, combined with Amdax’s established infrastructure, positions it to serve as a compelling option for investors seeking a regulated and transparent avenue into Bitcoin. With the initial financing round well underway, AMBTS is now preparing for its anticipated listing on Euronext Amsterdam, aiming to provide a new benchmark for institutional-grade Bitcoin investment vehicles.