Ethereum gained momentum after spot ETH ETFs saw $461M in inflows in early August. The surge in ETF demand reinforces Ethereum’s role as the second-largest crypto asset and highlights how institutional flows can drive outsized price effects given ETH’s smaller market cap compared to Bitcoin. Yet, while structural demand is rising, technical signals suggest the rally may face near-term resistance.
ETF Demand Fuels Ethereum’s Next Leg Higher
ETF inflows serve as a direct proxy for institutional appetite. Sustained allocations from asset managers like BlackRock and Fidelity validate ETH as an investable asset class and reduce liquid supply which in turn exerts upward price pressure.
With Ethereum’s market cap roughly one-fifth of Bitcoin’s, capital inflows generate a greater proportional impact on price. The current momentum in ETH ETFs mirrors Bitcoin’s 2024 ETF-driven rally, when sustained buying set off a months-long uptrend.
Technical Rebound: Neutral but Fragile
Source: coinmarketcap
On the charts, Ethereum shows signs of stabilization:
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ETH reclaimed its 7-day SMA ($4,322).
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Price is holding above the 61.8% Fibonacci retracement level ($4,404).
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The RSI-14 at 50.13 points to neutral momentum.
However, caution remains warranted. The MACD histogram (-41.72) continues to signal weakening momentum, raising the risk of near-term consolidation.
Bulls are defending the $4,400 support zone, but if Bitcoin struggles to clear its own resistance near $117K, ETH could face correlated pullbacks. The 200-day EMA ($3,229) stands as Ethereum’s critical long-term floor.
Outset PR Amplifies Crucial Milestones to Fit Market Momentum
Moments like Ethereum’s record ETF inflows show how powerful narratives can be in shaping market perception — but to translate momentum into lasting visibility, communication strategies need the same precision as technical analysis. That’s the role of Outset PR , founded by crypto PR expert Mike Ermolaev.
Unlike agencies that rely on mass-blast tactics, Outset PR crafts campaigns like a workshop powered by data. Media is chosen based on discoverability, domain authority, conversion potential, and viral reach, while timing ensures stories unfold in sync with market momentum.
The firm’s proprietary traffic acquisition technology amplifies reach by fusing editorial coverage with SEO and lead generation. Results include:
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ChangeNOW boosted its customer base by 40% after Outset PR enhanced organic coverage with a Google Discover campaign.
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Step App saw engagement surge in the US and UK, coinciding with a 138% rally in its FITFI token.
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Choise.ai achieved a 28.5x token gain during a strategically timed upgrade campaign.
For projects riding structural shifts — like adoption milestones or upgrades — Outset PR ensures these achievements are framed in context, told to the right audiences, and amplified through measurable campaigns. In a market where visibility drives momentum, that edge makes all the difference.
