- Tether will launch a wallet on Rumble to promote USAT adoption among 51 million active U.S. users.
- USAT stablecoin targets the U.S. market with dollar backing and compliance under the new GENIUS Act.
- Tether plans to raise $20 billion to fund AI projects and expand energy kiosks in Africa by 2030.
Tether Holdings SA has partnered with Rumble Inc. to drive adoption of its newly launched stablecoin, USAT. The partnership will introduce a crypto wallet powered by Tether’s technology on Rumble later this year. The wallet will feature USAT alongside other stablecoins, allowing Rumble’s 51 million monthly users to access digital assets directly.
USAT, a dollar-backed stablecoin, was launched last month to target the U.S. market. The coin builds on Tether’s global footprint while complying with U.S. regulatory standards. The move underscores Tether’s effort to strengthen its presence in the country’s growing stablecoin sector.
Tether’s Stake in Rumble Strengthens Strategy
Tether invested $775 million in Rumble in 2024, securing a 48% stake in the platform. This investment gives Tether significant influence over the video-streaming service. Rumble, known as a YouTube competitor with a large U.S. user base, now serves as a gateway for Tether to expand stablecoin use domestically.
The planned crypto wallet is expected to increase access to digital currencies and enhance Rumble’s engagement with its audience. With millions of active users, the platform offers Tether a direct path to promote USAT.
Stablecoin Market Growth Supports Expansion
Tether continues to dominate the global stablecoin market with its USDT token, which has a supply of $174.6 billion. However, the company sees room for further growth with USAT in the U.S. The recent GENIUS Act, passed in July , introduced a federal framework for dollar-backed stablecoins. This development gives Tether greater confidence in expanding operations under clear regulatory standards.
The U.S. stablecoin sector has attracted several firms since the law’s approval. Tether aims to secure a leading position by combining regulatory compliance with its existing dominance in the global market.
Broader Plans Include Fundraising and AI Expansion
Beyond its U.S. focus, Tether is exploring new opportunities in multiple sectors. Reports indicate that the company is in talks with investors to raise up to $20 billion by selling a 3% stake. Such a deal would value Tether at nearly $500 billion. Proceeds are expected to support expansion into artificial intelligence and energy infrastructure.
The company is hiring AI specialists to build applications for affordable smartphones in developing regions. Planned projects include offline translation tools for areas with limited internet connectivity. In Africa, Tether also aims to scale energy infrastructure kiosks, with projections reaching up to 150,000 units by 2030.
