In this episode of StrictlyVC Download, Connie Loizos, Editor-in-Chief at TechCrunch, interviews Kara Nortman, who co-founded Monarch Collective—the pioneering investment fund focused solely on women’s sports.
Nortman introduced this $250 million fund in 2023, just ahead of the surge in popularity for women’s sports. Her success wasn’t just a matter of timing; by co-founding Angel City Football Club, she played a key role in building the market, taking the club from inception to $30 million in revenue and demonstrating that women’s soccer could fill stadiums.
Their conversation covers Monarch’s distinctive strategy, which involves making focused investments and dedicating more time than typical private equity firms. They also explore the financials, the main sources of revenue—such as merchandise, sponsorships, ticket sales, and media rights—and whether this rapid growth can last.
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