Bitcoin Updates Today: Rumble's Bold Move on Bitcoin: Transforming $300 Million Deficit into a DeFi Powerhouse

Rumble, a video-sharing site boasting 51 million users, has introduced a new

tipping option, allowing creators to accept cryptocurrency payments directly from their audience, as reported by a and a . This addition broadens Rumble’s monetization offerings and fits within its larger plan to incorporate blockchain technology, giving creators more ways to profit from their work. Alongside this feature, creators can already earn through Premium subscriptions and advertising, further expanding the revenue streams available to the platform’s growing community.

The Bitcoin tipping tool is part of Rumble’s wider push into the crypto space, which also includes a partnership with MoonPay starting July 2025 to streamline crypto transactions, and the soon-to-be-released Rumble Wallet aimed at supporting the platform’s international expansion, according to a

. These steps highlight Rumble’s goal to become a key player in decentralized finance (DeFi) within the social media sector. The company’s recent partnership with Perplexity AI—offering a combined subscription with AI-powered search—also demonstrates its commitment to improving user experience and boosting engagement through technology.

Rumble’s expansion into cryptocurrency comes with its own set of risks. The company recently reported operating losses of $301.2 million, and it will need to significantly grow its revenue to hit a target of $194.3 million by 2028. While the Bitcoin tipping feature could draw users interested in alternative payment options, experts point out that the platform still faces high costs for infrastructure and content moderation. Moreover, Rumble’s planned $1.17 billion purchase of German AI cloud provider Northern Data—announced in August 2025—could enhance its technical strengths but also brings strategic uncertainty, especially as Northern Data has withdrawn its 2025 forecast, according to a

.

The rollout of Bitcoin tipping comes at a time when global interest in cryptocurrencies is surging, fueled by regulatory changes and increased institutional involvement. Rumble’s move reflects broader market shifts, similar to JPMorgan Chase’s $10 billion investment in essential minerals and U.S. government initiatives to secure domestic rare earth supplies, as described in a

. Still, Rumble’s reputation for hosting politically charged content, such as Donald Trump’s Truth Social, could make it less attractive to mainstream investors and business partners.

Investor response to Rumble’s crypto ventures has been varied. While projections suggest the company’s stock could reach a fair value of $14.50 by 2028—a 99% increase from current prices—there is skepticism about its long-term profitability. The recent AWS outage, which affected cloud services worldwide, has also raised concerns about the dependability of centralized infrastructure, an important issue for blockchain-based platforms, as highlighted in

.

By introducing Bitcoin tipping, Rumble is making a strategic move toward digital payments, underscoring its focus on innovation in the competitive social media arena. The platform’s future success will rely on its ability to manage regulatory, financial, and reputational risks while pursuing sustainable growth through technological advancement.