Taurus opens office in the US to support digital assets.

• Expansion of institutional crypto infrastructure to the US.
• Taurus aims for mass adoption of digital assets.
• GENIUS and Clarity laws stimulate the American market.

Taurus, a Swiss company specializing in digital asset infrastructure, announced the opening of its first office in the United States, located in New York City. This move marks a decisive step in its international expansion strategy, reinforced by the growing interest of American financial institutions in cryptocurrencies, tokenization, and digital securities.

Regulated by FINMA, Taurus already operates in Canada, where it maintains an office in Vancouver. Its entry into the US market aims to facilitate integration between the American financial system and the global digital asset ecosystem as these products gain traction in the operations of large institutions.

The company provides solutions for the custody, issuance, and trading of cryptocurrencies, as well as support for tokenized assets and NFTs. Its clients include banks such as State Street, Deutsche Bank, and Santander, highlighting the platform's institutional focus. The company also operates its own marketplace for privately held tokenized assets, under the regulatory supervision of FINMA.

As part of its expansion in the US, Taurus has appointed Zack Bender as head of business in the region. The executive, who previously worked at Fiserv and Swift, highlighted the more favorable regulatory environment in the country:

"The GENIUS and Clarity laws, along with the repeal of SAB 121, pave the way for financial institutions and large corporations to expand their activities with digital assets."

Bender added that he expects "significant adoption in the coming quarters" and expressed enthusiasm about strengthening Taurus's presence in the American market.

Founded in 2018, the company gained international momentum after raising US$65 million in a Series B funding round last year, led by Credit Suisse, with participation from traditional institutions such as UBS, Arab Bank Switzerland, and Pictet. The investment accelerated the development of products focused on the institutional segment.

This year, Taurus expanded its tokenization and custody offering for Solana, broadening compatibility with assets traded on different blockchains. In January 2024, it also received regulatory approval to offer tokenized securities to retail investors, demonstrating that the company is prepared to serve both institutions and the general public.

With its expansion into the US, Taurus indicates that the American market plays a central role in the advancement of tokenization and the integration between traditional finance and blockchain, reinforcing the view that digital assets are entering a phase of mass adoption.