Solana News Update: Institutions Rush to Solana’s Returns as Fintech Firms Struggle with Earning Profits

The fintech and digital currency industries are experiencing a transformative moment as companies such as

Inc. (NASDAQ: SOFI) and innovative blockchain projects like Mono Protocol strive to reshape both financial services and the digital asset ecosystem. At the same time, institutional investors are increasingly utilizing platforms including (SOL) and (ETH) to seek returns and diversify, a trend that mirrors broader shifts in the market driven by new technologies and evolving regulations.

SoFi, which began as a pioneer in student loan refinancing, has grown into a comprehensive financial services provider. Despite ongoing economic headwinds, the company has achieved significant revenue gains, with its top line more than doubling since 2021 to reach $2.34 billion in 2024. Nevertheless, achieving profitability is still underway, as net losses have decreased from $483.9 million in 2021 to $113.3 million in 2024. Experts anticipate SoFi’s revenue could climb to $5.34 billion by 2030, fueled by ventures into AI-driven ETFs, blockchain-powered cross-border payments, and a national banking license that could boost net interest earnings. Wall Street analysts remain cautious, setting an average price target of $25.53—lower than the current $15.40 per share—while a more optimistic outlook from a

suggests the stock could hit $55.30 by 2030 if annual revenue growth holds at 10%.

Interest from large investors in blockchain networks is growing, with Solana becoming a favored platform for yield opportunities. Over 81% of all

tokens are staked, delivering around 7% annual returns, compared to Ethereum’s 3%. Its smaller market capitalization ($107 billion versus Ethereum’s $480 billion) is seen as offering greater growth potential, according to a . indicate that Bitwise’s Solana ETF (BSOL) has attracted $417 million in new investments, surpassing the combined inflows for and Ethereum ETFs, as investors bet on Solana’s utility in stablecoin transfers and asset tokenization. While Ethereum still leads in real-world asset tokenization ($12 billion locked versus Solana’s $642 million), Solana’s 300% increase in tokenized value in 2025 demonstrates its rapid uptake.

The regulatory landscape remains unpredictable. T. Rowe Price Group, a traditional asset management firm, reported $1.77 trillion in assets under management for Q3 2025, showing steady expansion despite $7.9 billion in client withdrawals, according to

. The company’s partnership with Goldman Sachs and its move into managed account offerings reflect a shift toward scalable, tech-enabled solutions. Meanwhile, crypto companies continue to face regulatory scrutiny: a Solana Foundation executive recently challenged Ripple to a data-driven comparison of network activity, as reported by , pointing out Solana’s 2.5 million daily active users compared to XRP’s 25,000, while also recognizing XRP’s long-term potential.

While there is optimism, challenges remain. Mono Protocol must set itself apart from rivals like Chainlink, and SoFi’s path to profitability depends on managing costs and keeping customers engaged. For digital assets, changes in regulation—such as ETF approvals or new restrictions—could lead to market swings. Institutions are also spreading their crypto investments, with some preferring diversified ETPs over single-asset positions to reduce risk.