Trust Wallet’s TWT-Driven Initiative Bridges the User Acknowledgment Gap in Web3
- Trust Wallet launches Trust Premium, a TWT-powered loyalty program rewarding users for swaps, staking, and asset holding via tiered rewards. - The program addresses Web3's lack of user recognition by offering gas discounts, exclusive airdrops, and early access to features for Gold-tier members. - CEO Eowyn Chen highlights the shift from "earn and forget" to sustained value, aligning with Trust Wallet's mission to make Web3 accessible and rewarding. - Launched November 3, 2025, the initiative integrates r
Trust Wallet, recognized as the top self-custody Web3 wallet globally with a user base exceeding 210 million, has introduced Trust Premium—a loyalty initiative aimed at rewarding users for their continued engagement on the platform, according to
With Trust Premium, participants earn Trust XPs (Experience Points) by performing actions such as checking in daily, exchanging tokens, or adding funds to their wallets. These points allow users to advance through Bronze, Silver, and Gold levels, each offering increasingly attractive benefits. For example, those at the Gold level can enjoy reduced gas fees, early access to Trust Alpha (a program for testing new features), and special airdrops. The system also provides extra motivation for
Eowyn Chen, CEO of Trust Wallet, pointed out that this program transforms the concept of loyalty in Web3 by moving away from the traditional "earn and forget" approach, instead allowing users to gain lasting value from their participation. She explained, "No matter if someone trades daily or simply protects their assets, our users' activities now translate into real progress and meaningful rewards—all while keeping full control of their assets." This initiative supports Trust Wallet’s broader goal of making Web3 both accessible and rewarding for newcomers and seasoned users alike.
The debut of Trust Premium aligns with a growing movement in the industry toward token-based loyalty systems. Earlier this year, Mutuum Finance revealed a buy-and-distribute model for its DeFi platform, using protocol fees to compensate token holders, as reported in
Some observers point out that while tiered incentives can encourage more activity, the long-term viability of these programs relies on user loyalty and the underlying token’s value. For Trust Premium, its future will depend on whether perks like gas fee reductions and exclusive access are enough to motivate users to maintain higher tiers. The platform’s large user base and the practical uses of TWT may help address these challenges.
The phased launch of the program started in eligible areas on November 3, 2025, with users able to monitor their status through a dedicated Premium dashboard. As the crypto landscape keeps changing, Trust Premium’s emphasis on user-focused rewards could establish a new standard for engagement on self-custody platforms.
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
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