Bitcoin’s latest downturn has left retail traders puzzled as prices fell below the $101,000 psychological level, extending losses amid mounting macro pressure and aggressive whale activity. On-chain and derivatives data point to a familiar divergence—one where retail optimism meets institutional selling, often a precursor to deeper corrections.
Just as traders analyze resistance and support zones to predict market movements, Outset PR monitors media outlet performance metrics to align campaigns with current market momentum. By tracking these changes, Outset PR ensures its narratives are timely, similar to how investors seek assets poised for growth in a cautious market.
Retail Traders Buy the Dip, Whales Sell Into Strength
Retail investors, accounting for about 72% long exposure on Binance, rushed to “buy the dip.” Yet large holders and institutional wallets appear to have done the opposite, contributing to an estimated 5 million BTC in net selling pressure.
Source: coinglass
This dynamic mirrors historical market tops, where excessive retail leverage collides with strategic profit-taking by whales. The resulting imbalance often triggers cascading liquidations, as small traders’ long positions become liquidity for larger players betting short.
Currently, whale-dominated volume shows 48% short vs. 51.99% long, suggesting a tilt toward downside positioning despite retail bullishness. This dominance implies whales are anticipating another leg down—using their volume advantage to exploit liquidity gaps and force weaker hands out of the market.
Technical Breakdown Deepens Bearish Outlook
Technically, Bitcoin’s structure has turned fragile. The asset broke below both its $101K psychological support and 20-day simple moving average (SMA) at $109.7K, marking a transition from consolidation to correction.
The RSI (14-day) sits at 39.31, indicating oversold conditions but no confirmed reversal signal. Meanwhile, the MACD (-1,269) remains in deep bearish territory, reinforcing momentum to the downside.
This breakdown has already activated stop-loss clusters and algorithmic selling, accelerating the decline toward lower Fibonacci retracement zones. Traders now watch the $98,000 level—the 2024 cycle low—as the next significant support.
A close above $108K (the 23.6% Fibonacci retracement) could provide short-term relief, though broader sentiment suggests the bounce may be limited unless macro conditions stabilize.
Outset PR Crafts Communications Like a Workshop, Powered by Data
Founded by renowned crypto PR expert Mike Ermolaev , Outset PR operates like a hands-on workshop, building every campaign with market fit in mind.
Instead of offering random placements or templated packages, Outset PR carefully weaves a client’s story into the market context, showcasing what organic PR looks like:
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Media outlets are selected based on metrics like discoverability, domain authority, conversion rates, and viral potential
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Pitches are tailored to fit each platform’s voice and audience
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Timing is mapped to let the story unfold naturally and build trust organically
Outset PR occupies a unique niche as the only data-driven agency with a boutique-level approach. Daily media analytics and trend monitoring power every decision, so campaigns align with market momentum. And the approach feels collaborative — it’s like turning to a trusted friend who happens to be an expert.
Results-Oriented, Insight-Driven
The agency is goal-oriented, so it pursues measurable results. They dive deep into each client’s aims, budget, and timelines to craft value-driven campaigns that resonate with the target audience.
Outset PR fuses performance-level analytics with high-touch strategy. Besides logically verified organic PR the key strengths of Outset PR include:
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Market Dominance. Clients of Outset PR can gain recognition in the desired geo in merely a month.
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Traffic Acquisition. Outset PR's proprietary system places branded content across high-discovery surfaces, combining editorial exposure with performance reach. This method consistently generates traffic volumes far beyond standard Google visibility.
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Tier-1 Pitching. The team helps its clients to craft tailored messages and select relevant angles to outreach directly to tier-1 journalists and editors. Strong media relationships and a focused pitching cycle open doors where it matters and increases chances of consistent coverage.
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Content Creation with Editorial Focus. Experienced writers with backgrounds in journalism, analytics, and sales content develop materials that hit both editorial and strategic targets.
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Targeted Media Outreach. Designed for early-stage projects, these campaigns boost search visibility by securing coverage in media that trigger syndication across major crypto newsfeeds — laying the groundwork for scalable or highly targeted PR efforts.
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Outlook: Controlled Capitulation or Buying Opportunity?
Bitcoin’s current setup reflects a market in transition. On one hand, whale dominance, ETF outflows, and macro rigidity point to further downside risk. On the other, oversold technicals and cycle-low support near $98K may attract medium-term accumulation once leveraged longs are flushed out.
If Bitcoin can reclaim $108K and hold above its 20-day SMA, short-term relief rallies could emerge. Until then, traders should expect heightened volatility as large players continue to test liquidity and sentiment remains fragile.
In the broader context, this correction fits within Bitcoin’s long history of whale-engineered retracements—temporary pain that often resets market positioning before the next major trend takes shape.
