Smarter Web Confirms No Share Sales Under Subscription Deal

The Smarter Web Company has moved to reassure investors after confirming that no new shares were sold under its subscription agreement. In an official RNS update, the London-listed firm said its counterparty, Shard Merchant Capital Ltd, did not sell any ordinary shares. During the previous two-week period. 

The clarification matters. Subscription agreements often raise concerns about dilution and selling pressure. By confirming zero activity, Smarter Web aims to calm the market and remove speculation around recent price moves. The company also said it will now update the market weekly only if shares are actually sold. That change signals a push for cleaner and more relevant disclosures going forward.

What the Subscription Agreement Allows

The subscription agreement, announced on September 4. It gives Shard Merchant Capital the right to sell newly issued ordinary shares through its broker. However, it does not require sales to happen. The latest update confirms that Shard chose not to exercise that option in the last two weeks. This distinction is important. 

The presence of an agreement does not automatically mean dilution is taking place. In this case, no new supply entered the market during the period in question. By limiting future updates to weeks where sales actually occur, Smarter Web is also trying to reduce noise. Investors will only hear about the agreement when it has a real impact on the share count.

Bitcoin Treasury Strategy Still Front and Center

Smarter Web continues to position itself as the UK’s largest publicly traded company holding Bitcoin on its balance sheet . Since 2022, the firm has accepted Bitcoin as payment and now holds treasury reserves and surplus cash in BTC. The company remains clear about the risks. Bitcoin is unregulated in the UK and considered high risk by the Financial Conduct Authority. Smarter Web stresses that buying its shares is not the same as buying Bitcoin. 

Still, the firm openly acknowledges that its balance sheet is materially exposed to BTC price movements. Management frames this exposure as a long-term strategy. The company views Bitcoin as digital capital and a store of value that can support future growth. Transparency remains a core theme. Repeated risk disclosures show an effort to set realistic expectations for investors.

Core Business and Long-Term Growth Plans

Beyond Bitcoin , Smarter Web runs a traditional revenue-generating business. It provides web design, development, hosting and digital marketing services to clients in the UK and abroad. Customers typically pay upfront fees, annual hosting charges and optional monthly marketing costs. That recurring revenue base underpins the company’s broader strategy. 

Management continues to explore acquisitions that could expand its client base or boost predictable income. However, the board says it will only pursue deals when timing and conditions make sense. Currently, the latest update delivers a simple message. No shares were sold, no dilution occurred and the company plans to stay upfront about any changes. In a market that often reacts fast and asks questions later, that kind of clarity goes a long way.