Bigbom: Decentralized Blockchain Advertising Ecosystem

What is Bigbom

Friends, imagine all the different ads we see while browsing the internet. Behind these ads is actually a complex ecosystem, including advertisers (companies wanting to advertise), publishers (websites or apps providing ad space), and various ad platforms. Traditionally, this system often faces trust issues, such as advertisers doubting the authenticity of ad results, or publishers worrying about timely payments. The Bigbom (BBO) project is like building a transparent and fair “digital marketplace” for the traditional advertising market.

It is a decentralized advertising ecosystem, meaning it doesn’t rely on any central authority for management, but instead uses blockchain technology to enable direct interaction and mutual trust among all participants. Bigbom’s target users include advertisers, service providers, content publishers, and ad platforms—essentially all parties involved in online advertising.

Within this “marketplace,” Bigbom mainly provides two core functions:

• Bigbom Marketplace (Digital Ad Market): This is a place where advertisers and service providers (such as ad platforms or publishers) can transparently transact and collaborate. Service providers showcase their offerings here, and advertisers can choose the most suitable partners based on reviews and needs.
• Bigbom iAds (Smart Ad Optimization Tool): This is a tool that uses artificial intelligence (AI) to help advertisers optimize ad performance. Like a tireless “robot assistant,” it analyzes and adjusts ad strategies 24/7, such as automatically optimizing bids on platforms like Facebook and Google, thereby improving the return on investment (ROI) for ads.

A typical usage flow might be: an advertiser finds a suitable publisher on Bigbom Marketplace, agrees on ad terms and fees via smart contracts (explained later), and then Bigbom iAds helps the advertiser automatically optimize ad performance, ensuring both parties’ interests are protected.

Project Vision and Value Proposition

Bigbom’s vision is to solve the long-standing trust issues in online advertising. In traditional ad models, advertisers and publishers often have disputes due to data opacity and difficulty in measuring results. Bigbom hopes to use blockchain technology to make every step of ad transactions open, transparent, accurate, and immutable.

Its core value proposition includes:

• Building Trust: Through smart contracts, agreements between advertisers and publishers are automatically executed, and all data is verifiable—like signing a self-executing “digital contract” where payment is made automatically once conditions are met, avoiding disputes and defaults.
• Optimizing Efficiency and Cost: Bigbom iAds’ AI optimization aims to reduce manual intervention, making ad placement smarter and more efficient, helping advertisers save on labor costs and improve ad results—like hiring a round-the-clock “smart manager.”
• Empowering All Participants: It provides a fair platform for all players in the ad ecosystem, whether large ad agencies or small content creators, allowing everyone to find their place and earn fair rewards in this decentralized “marketplace.”

Compared to similar projects, Bigbom’s uniqueness lies in its combination of blockchain transparency and AI-powered optimization, aiming to fundamentally reshape how digital advertising operates.

Technical Features

Bigbom’s technical core is smart contracts and artificial intelligence (AI), both running on the Ethereum blockchain.

• Ethereum Blockchain: Think of it as a massive, publicly transparent “global ledger” where all data and transactions are recorded and cannot be tampered with. Bigbom chose Ethereum as its foundation to ensure data in its ad ecosystem is transparent, accurate, and immutable.
• Smart Contracts: These are special programs stored on the blockchain that automatically execute when preset conditions are met. In Bigbom, smart contracts act as “digital agreements,” such as:
  • Service Offer Contract: Used by ad platforms or publishers to set ad start/end dates, key performance indicators (KPIs), and payment terms when offering services.
  • Service Bidding Contract: Created by both advertisers and publishers, allowing participants to bid at optimal prices based on conditions.
  • Payment Contract: When an ad campaign meets preset KPI conditions, the payment contract is automatically triggered, transferring BBO tokens to the publisher, ensuring timely and accurate payments.
  • Review/Rating Contract: Used to assess the service quality of advertisers and publishers; participants who complete reviews receive BBO token rewards.
• Artificial Intelligence (AI): Bigbom iAds uses AI algorithms to automatically optimize ad placements. It can self-learn, continuously adjusting bids and strategies to achieve optimal ad results—like an experienced ad optimizer, but more efficient and cost-effective.

Through these technologies, Bigbom aims to achieve transparency in ad data, automation in transactions, and intelligent optimization of ad performance.

Tokenomics

The core of the Bigbom ecosystem is its native token—BBO. BBO is an ERC20 standard utility token, meaning it is mainly used for various functions and incentives within the Bigbom platform, not as an investment product.

• Token Symbol and Issuance Chain: BBO, running on the Ethereum blockchain.
• Total Supply: According to CoinMarketCap, Bigbom’s total supply is about 1,993,751,536.605432 BBO.
• Circulating Supply: There is some uncertainty regarding BBO’s circulating supply. CoinMarketCap shows the current circulating supply as about 335,947,891.1688321 BBO, but also notes that the team has not verified this data, and the project’s self-reported circulating supply is 0 BBO, with a market cap of $0. This may mean the actual market circulation is very low, or the project is not very active.
• Token Utility: BBO tokens play multiple roles in the Bigbom ecosystem:
  • Payment Medium: Advertisers can use BBO tokens to pay ad fees to publishers.
  • Incentive Rewards: Users who participate in platform reviews or provide quality services may receive BBO token rewards.
  • Platform Service Fees: May be used in the future to pay for other advanced services provided by the Bigbom platform.
• Token Allocation: According to ICO information, BBO token allocation is roughly as follows:
  • Token Sale (Private + Presale + ICO): 16.25%
  • Founders and Core Team: 13%
  • Advisors: 7%
  • Network Growth: 30%
  • Reserve: 31.75%
  • Airdrop and Bounty: 2%
• Fund Allocation: ICO funds were planned for:
  • R&D: 40%
  • Business Development: 13%
  • Administration and Operations: 9%
  • Legal: 5%
  • Marketing: 33%

It’s important to note that actual token circulation and market activity are key indicators of the health of its economic model. Currently, BBO’s market activity is low.

Team, Governance, and Funding

Regarding the Bigbom team, public information mentions CEO Vung Nguyen. The team was once active in domestic and international blockchain events, networking with industry professionals to raise project awareness.

On governance mechanisms, the whitepaper and public materials do not detail Bigbom’s specific decentralized governance model, such as whether token voting is used to decide project direction. Typically, decentralized projects gradually transition to community-driven governance.

On funding, Bigbom raised funds via an ICO (Initial Coin Offering). According to ICO Drops, Bigbom ended its TGE (Token Generation Event) on June 4, 2018, raising about $2,000 in total. This is relatively low, possibly reflecting the market environment or project scale at the time. The fund allocation plan is as described in the tokenomics section, mainly for R&D, marketing, and business development.

Regarding the project’s funding reserve (runway), due to low activity and limited public financial disclosure, it is currently impossible to accurately assess its financial status.

Roadmap

Bigbom’s roadmap information is relatively limited in public sources, but some historical milestones and project plans can be outlined:

• June 4, 2018: The project completed its TGE (Token Generation Event), marking the official issuance of BBO tokens.
• Initial Project Goals: According to the whitepaper and early promotions, Bigbom aimed to build a decentralized advertising ecosystem, solve trust issues in advertising, and develop core products like Bigbom Marketplace and Bigbom iAds.
• Future Plans (Early Vision): The project stated that, beyond building the ad ecosystem, related industries could easily integrate Bigbom into their businesses. More advanced features of Bigbom iAds were also under development.

Since the project launched some time ago and current market activity is low, the latest detailed roadmap and specific progress are hard to find in public channels. Investors and users should check official project channels (if still active) for the latest information.

Common Risk Reminders

Friends, every blockchain project comes with risks, and Bigbom is no exception. When learning about this project, pay special attention to the following:

• Project Activity and Continuity Risk: According to recent market data, Bigbom tokens (BBO) have very low trading volume, and some platforms show its market cap and circulating supply as zero or unverified. This may mean the project is inactive or development has stalled. Without ongoing development and community support, a project’s value and utility are greatly diminished.
• Technical and Security Risks:
  • Smart Contract Risk: While smart contracts aim to improve security, if the code has vulnerabilities, attackers may exploit them, causing fund losses.
  • Platform Stability: The stable operation of decentralized applications (DApps) depends on the underlying blockchain network and code quality. Technical failures may affect user experience and asset safety.
• Economic Risks:
  • Token Liquidity Risk: BBO token trading volume is extremely low, meaning it may be hard to buy or sell, or only at very unfavorable prices. This is a major risk for anyone wanting to participate in the token economy.
  • Market Acceptance Risk: Even with good technology, if the market doesn’t accept it or fails to attract enough advertisers and publishers, the ecosystem cannot grow.
  • Value Volatility Risk: Cryptocurrency markets are highly volatile; BBO token prices may fluctuate sharply due to market sentiment, project progress (or lack thereof), and other factors.
• Compliance and Operational Risks:
  • Regulatory Uncertainty: Global regulations on cryptocurrencies and blockchain projects are still evolving; future policy changes may impact project operations.
  • Competition Risk: The digital ad market is highly competitive, with many established centralized and decentralized solutions. Bigbom must keep innovating to stay competitive.

Special Note: The above information is for reference only and does not constitute investment advice. Before participating in any cryptocurrency project, be sure to conduct thorough independent research and assess your own risk tolerance.

Verification Checklist

To better understand the Bigbom project, you can try the following ways to verify and research further:

• Block Explorer Contract Address: Find the BBO token’s contract address on Ethereum (usually available on CoinMarketCap or Etherscan), and use a block explorer to check token holder distribution, transaction history, and activity. This helps you understand actual token circulation and on-chain activity.
• GitHub Activity: If the project has a public GitHub repository, check code update frequency, commit history, and community contributions. An active GitHub usually means ongoing development and maintenance. However, for older projects, GitHub may be inactive.
• Official Website and Social Media: Try visiting Bigbom’s official website (if still live and active) and its accounts on Medium, Twitter, Telegram, etc., to see if the team is still posting updates and interacting with the community.
• Whitepaper: Read Bigbom’s whitepaper carefully (such as English and Korean versions provided by Chainext), to understand its technical details, economic model, and development plans.
• News and Announcements: Search for historical news, announcements, and media coverage about Bigbom to learn about its development at different stages and the challenges it faced.

Project Summary

Bigbom (BBO) proposed an innovative vision in its early days, aiming to solve trust and efficiency issues in traditional digital advertising by combining blockchain transparency and AI optimization. It envisioned a decentralized ad ecosystem where smart contracts ensure fair and automated transactions, and AI boosts ad performance. The BBO token, as the ecosystem’s utility token, was designed for payments, incentives, and platform services.

However, based on current public information, Bigbom seems to face insufficient activity and low market attention. Token trading volume is extremely low, and circulating supply data is uncertain, all pointing to the project possibly being inactive or stalled. While its original intent was positive, any blockchain project’s success depends on ongoing technical development, strong community support, and broad market adoption.

In summary, Bigbom is an early attempt to explore the combination of blockchain and AI in digital advertising. For those interested in blockchain applications in specific industries, it offers a case study. But for potential participants, especially those considering token trading, be sure to fully understand its current market status and potential risks. For more details, please do your own research and evaluate carefully.