Shill & Win: Community Incentive System Based on Proof of Promotion
The Shill & Win whitepaper was released by the PoSH core team in Q4 2025, aiming to address the challenges of marketing efficiency and trust in Web3 by proposing an innovative decentralized incentive mechanism.
The theme of the Shill & Win whitepaper is “Shill & Win: A Decentralized Proof of Influence and Community Incentive Platform.” Its uniqueness lies in the introduction of the “Proof of Shill” mechanism, which quantifies promotional actions to achieve fair rewards; this provides a sustainable community growth flywheel for Web3 projects, enhancing marketing efficiency and engagement.
The original intention of Shill & Win is to solve the problems of non-transparent incentives and insufficient participation in Web3 communities. The core viewpoint of the whitepaper is: by combining decentralized identity with on-chain behavior analysis, a “Proof of Influence” framework is constructed to balance incentive fairness and promotional effectiveness, realizing community-driven value co-creation.