TV-TWO: An Open Blockchain-Based TV Platform Connecting and Rewarding Users

Alright, friends! Today let’s talk about a blockchain project called TV-TWO, or TTV for short. Imagine when we watch TV or scroll through videos, we often feel there are too many ads, the content isn’t personalized enough, and it seems like we’re giving our time and attention but getting nothing in return? The TV-TWO project aims to change this with blockchain technology, making watching TV fairer and more fun.

What is TV-TWO

TV-TWO is an open platform based on blockchain—you can think of it as a “decentralized TV ecosystem.” It’s not just a cryptocurrency, but a complete application ecosystem.

Target Users and Core Scenarios

This project mainly targets three groups: regular viewers, content creators, and advertisers.

• Regular viewers: You can use the TV-TWO app to watch personalized video content on smart TVs (such as Samsung, LG, Toshiba, TP Vision, and Panasonic TVs from 2012 onwards). The coolest part is, when you choose to watch ads, you earn TTV tokens as a reward—like selling your attention to advertisers and getting paid for it.
• Content creators: If you produce quality video content, viewers can tip you with TTV tokens, allowing you to focus more on creating great work.
• Advertisers: They can place ads more transparently and accurately through this platform, and pay users who watch ads directly with TTV tokens, cutting out the middleman.

Typical Usage Flow

Here’s how it works:

1. You install the TV-TWO app on your smart TV, or download its app on your phone.
2. The app provides you with a personalized video stream, like your own exclusive TV channel.
3. When you watch sponsored video ads, you earn TTV tokens.
4. Content creators publish quality content, and if viewers like it, they can support them with TTV tokens.
5. The TTV tokens you earn can be stored in your wallet or traded on cryptocurrency exchanges.

Project Vision and Value Proposition

TV-TWO’s vision is “decentralized TV,” creating more comfortable and profitable conditions for content creators, advertisers, and consumers.

Core Problems to Solve

The project believes the current TV ecosystem has some issues:

• Centralized power: Traditional TV networks and platforms act as “gatekeepers,” raising ad costs, reducing creator payouts, and increasing subscription costs for consumers.
• Lack of transparency: Ad placement and data reporting are not transparent, so advertisers may not know if their money is well spent.
• Non-personalized content: Many viewers like regular shows but also want more personalized content tailored to their interests.
• User value ignored: Viewers contribute valuable attention and time but rarely benefit directly.

Differences from Similar Projects

TV-TWO uses blockchain to provide an open platform where market participants can interact directly without intermediaries. It aims to solve the opacity and inefficiency of traditional TV by rewarding users for watching ads. It also emphasizes measuring watch time, not just clicks like other platforms, to incentivize creators to provide high-quality content.

Technical Features

The technical core of TV-TWO is blockchain and smart TV applications.

Technical Architecture

The TV-TWO ecosystem is built on the Ethereum public open-source platform. Ethereum is a “blockchain platform”—think of it as a huge, publicly transparent digital ledger where all transactions are recorded and cannot be tampered with. This underpins TV-TWO’s decentralization and transparency.

Consensus Mechanism

Although the specific consensus mechanism isn’t detailed in available materials, since it’s based on Ethereum, we can infer it uses Ethereum’s consensus mechanism. At TV-TWO’s launch, Ethereum mainly used Proof of Work (PoW), like mining, where solving computational puzzles validates transactions and creates new blocks. Later, Ethereum transitioned to Proof of Stake (PoS), a more energy-efficient validation method.

Other Technical Highlights

• ERC20 Token: TV-TWO’s token, TTV, is an ERC20 standard token on Ethereum. ERC20 is a technical standard for creating tokens on Ethereum, ensuring compatibility and interoperability.
• Smart Contracts: The platform uses smart contracts to manage value exchange between users, content providers, and advertisers. Smart contracts are like self-executing digital agreements that automatically execute when preset conditions are met, with no third-party intervention. For example, when a user watches an ad for a certain duration, the smart contract automatically sends TTV tokens to the user.
• Machine Learning: TV-TWO’s app integrates machine learning algorithms to provide personalized video streams, ensuring even small creators can be discovered and recommendations match user interests.

Tokenomics

TV-TWO’s token is TTV, the core of the entire ecosystem.

Token Basics

• Token symbol: TTV.
• Issuing chain: Ethereum; TTV is an ERC20 standard token.
• Total supply or issuance mechanism: Total supply is 611,666,475 TTV. During the initial coin offering (ICO), 500 million tokens were available for purchase. The team stated that no new tokens would be issued after the ICO.
• Inflation/Burn: Unsold tokens will be burned.
• Current and future circulation: According to CoinMarketCap, about 447,090,078.36 TTV are currently in circulation.

Token Utility

TTV tokens play multiple roles in the TV-TWO ecosystem:

• Medium of value exchange: It is the sole medium for value exchange between consumers, content providers, and advertisers.
• User rewards: Users earn TTV tokens by watching sponsored video ads.
• Content creator incentives: Quality creators receive TTV tokens paid by users as rewards.
• Ad payments: Advertisers use TTV tokens to pay for ads.

Token Allocation and Unlocking

According to the whitepaper, TTV token allocation is as follows:

• Public sale (crowdfunding): 75% of tokens will be sold to the public via crowdfunding.
• Team: 15% of tokens will be held by the TV-TWO team, vested over three years.
• Supporters and advisors: 6% of tokens will go to TV-TWO supporters and advisors.
• Promotional activities: 4% of tokens will reward supporters participating in bounty and marketing campaigns.
• Market maker mechanism: Any ETH raised above 90% of the hard cap will be locked in a smart contract for two years. This contract will automatically buy back tokens if the TTV market price falls below the issue price, to stabilize the price.

Funds raised from the crowdsale are also earmarked for specific uses:

• Engineering and development: 60% of funds will support and expand the engineering team, accelerating TV-TWO app development and its interaction with the decentralized TTV ecosystem.
• Marketing: 14% of funds will be used to grow the TV-TWO user base through promotional activities and TTV incentives.
• Partnership expansion: 6% of funds will be used to acquire content and advertising partners to jointly develop the TTV ecosystem.
• Legal and administration: 10% of funds will cover legal and administrative costs related to TV-TWO operations.
• Contingency reserve: 10% of funds will be reserved for unforeseen circumstances.

Team, Governance, and Funding

There is no very detailed public information about the TV-TWO team and governance structure.

Core Members and Team Features

Although no specific names or backgrounds of core members were found, the team mentioned in February 2018 that they formed a “Television Taskforce” composed of experienced media experts, aiming to change how TV is watched and improve user experience. This suggests the team has experience in both media and technology.

Governance Mechanism

No decentralized governance mechanism (such as a DAO) is explicitly mentioned in available materials. Given the project’s early stage, it was likely more team-led and centralized in governance.

Treasury and Funding Runway

As described in the tokenomics section, the crowdsale funds have a detailed allocation plan, including engineering, marketing, partnership expansion, legal/admin, and contingency reserve. This shows the project had a clear funding plan at launch. However, there is no up-to-date public information on the current financial status or operational runway.

Roadmap

TV-TWO launched its initial coin offering (ICO) on April 24, 2018. This was a major milestone, marking the official start of its token economy.

However, aside from the ICO launch date, there is no clear, detailed timeline-style roadmap listing major historical events and future plans in publicly available materials. Many “roadmap” search results point to other projects or general concepts.

This means that to understand TV-TWO’s specific development history and future plans since 2018, you may need to consult earlier official announcements, blog posts, or community updates.

Common Risk Warnings

Investing in any cryptocurrency project comes with risks, and TV-TWO is no exception. Here are some common risk reminders:

• Technical and security risks:
  • Smart contract vulnerabilities: Although smart contracts are designed for automation, if the code has bugs, it could lead to fund loss or system attacks.
  • Platform stability: As a blockchain-based app, its stability and user experience depend on the underlying blockchain (Ethereum) and the quality of TV-TWO’s own app development and maintenance.
• Economic risks:
  • Token price volatility: TTV’s price is affected by market supply and demand, project development, macroeconomics, and more, and can be highly volatile. Some reviews note that earnings from watching videos for TTV tokens may be very low, requiring a long time to reach a meaningful withdrawal amount.
  • Liquidity risk: If the token’s trading volume is low on exchanges, it may be hard to buy or sell, affecting its value.
  • Market competition: The video entertainment and advertising market is highly competitive, and it’s uncertain whether TV-TWO can stand out among many traditional and new platforms.
• Compliance and operational risks:
  • Regulatory uncertainty: Global regulations on crypto and blockchain projects are still evolving, and future policy changes may impact operations.
  • User acquisition and retention: The project’s success depends heavily on attracting and retaining enough users, creators, and advertisers to form a virtuous cycle.
  • Project activity: Much information about TV-TWO comes from its early days; attention should be paid to the project’s current activity and development progress.

Note: Some reviews on Trustpilot point out that TV-TWO may be associated with high-risk investments. Some users also reported issues with reward redemption. These are risk factors to consider. This introduction does not constitute investment advice.

Verification Checklist

To better understand the TV-TWO project, you can verify the following yourself:

• Block explorer contract address:
  • The TTV token contract address on Ethereum is:
    0xa838be6e4b760e6061d4732d6b9f11bf578f9a76
    . You can check this address on Etherscan or other block explorers to see token holder distribution, transaction history, etc.
• GitHub activity:
  • No official TV-TWO GitHub repository link or code activity information was found in public search results. Usually, an active open-source project will show code updates and community contributions on GitHub; lack of this may mean the project is inactive or not open-source.
• Official website and social media:
  • Visit TV-TWO’s official website (
    https://tv-two.com/
    ) for the latest information and official documents.
  • Follow its social media channels, such as Facebook (
    https://www.facebook.com/tvtwocom
    ), Twitter (
    https://twitter.com/tvtwocom
    ), and Telegram (
    https://t.me/tvtwocom
    ), for project updates and community discussions.

Project Summary

TV-TWO (TTV) is a project aiming to use blockchain technology to transform the traditional TV and video entertainment industry. It proposes an innovative model that connects viewers, content creators, and advertisers through its ERC20 token TTV, hoping to build a more decentralized, transparent, and mutually beneficial ecosystem. Viewers can earn token rewards by watching personalized videos and ads, while creators can receive direct support from viewers.

The project’s core idea is to address the issues of centralized power, lack of transparency, and ignored user value in traditional TV. It is based on Ethereum and uses smart contracts and machine learning to realize its vision.

However, like all blockchain projects, TV-TWO faces technical, economic, and compliance risks, including token price volatility, market competition, and project activity. Currently, detailed information about the team and future roadmap is relatively limited in public sources.

Overall, TV-TWO offers an interesting perspective on how blockchain can empower the media industry. But for anyone interested, it is strongly recommended to do your own in-depth research, consult the latest official materials and community discussions, and fully understand the risks involved. This is not investment advice.