Bitget Launches Exclusive ‘LaLiga KOL trip’ in Madrid: A VIP Football & Culture Journey for KOLs

May 2025, Madrid — In a powerful move to connect global influencers with its brand mission and values, Bitget hosted an exclusive offline experience in Madrid called Laliga trip — a curated two-day immersion for selected Key Opinion Leaders (KOLs) from Eastern Europe and the CIS region.

Designed to merge football passion with cultural exploration and digital creativity, the trip marked another milestone in Bitget’s commitment to community building and creator partnerships.

🎬 Money Can’t Buy Experience

The core highlight of the trip was a premium access pass to a La Liga matchday experience — including VIP skybox access, backstage stadium tours, and a private walk through Real Madrid’s iconic Santiago Bernabéu and Riyadh Air Stadium. Branded internally as “MCBE: Money Can’t Buy Experience”, the event gave KOLs rare behind-the-scenes access to one of the world’s most prestigious football scenes.

From pre-match warm-ups just meters away from star players to exclusive lounge access, every moment was captured by a professional videographer and instantly repurposed into dynamic short-form and long-form content by the KOLs themselves.

🤝 Community Across Borders

What truly set the Lolingotrip apart was its intimate and multicultural setup. With a hand-picked group of creators from Russia and Ukraine, the event was built on mutual respect and collaboration — even amid geopolitical sensitivity.

“We were very intentional with how we built this group,” says a Bitget marketing lead. “Our goal was not just content, but connection. What we saw in Madrid was real unity, support, and creativity without borders.”

Thanks to careful planning and a welcoming atmosphere, the influencers formed genuine bonds, shared insights, and co-created across channels — with some going above and beyond the expected deliverables.

📍 Meticulous Planning, Maximum Output

Behind the scenes, Lolingotrip was a masterclass in logistics and agenda-building. Each element — from luxury transfers and guided museum tours to tapas tastings and content blocks — was scheduled down to the minute. A professional shooting script guided the KOLs throughout the trip, ensuring alignment with Bitget’s branding and communication goals.

Participants were outfitted in custom Bitget bombers and merch, unifying the group visually across all content. With every location acting as both a cultural highlight and a content opportunity, the result was a wave of engaging stories, reels, and interviews that spread Bitget’s message organically.

⚠️ Lessons & Learnings

Not everything went as planned. A last-minute matchday shift by La Liga caused major rescheduling stress, with the Bitget team forced to renegotiate entries and tickets just hours before the event began. Additionally, several undisclosed mandatory costs (such as a €500 "event manager" fee and a €600 photography surcharge) highlighted the need for stricter upfront planning in future collaborations.

Still, these bumps were handled swiftly, and the overall feedback remained overwhelmingly positive.

🚀 Bitget’s Vision in Action

Lolingotrip wasn't just an influencer event — it was a strategic step in strengthening Bitget’s presence in key markets by turning creators into long-term ambassadors through shared real-life experiences.

As Bitget continues to scale its presence globally, initiatives like these are helping the brand stand out as more than a platform — but as a lifestyle, a movement, and a bridge between finance, culture, and community.