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PANews reported on May 6 that, according to the Financial Times, there was suspected insider trading on the first day of listing for Melania Trump's MELANIA token. In the three minutes before Trump announced the launch of the token on January 19, more than 20 digital wallets purchased tokens worth $2.6 million, and then sold 81% of their holdings within 12 hours, profiting nearly $100 million. These wallets have on-chain links to projects associated with Texas crypto entrepreneur Hayden Davis, but Davis denied profiting when questioned by independent investigative journalists. It was reported that the organizers behind MELANIA operate through MKT World LLC based in Delaware, having extracted $64.7 million in primary sales and fees, not including the $99.6 million accumulated by early traders. Since 2021, Melania Trump has used MKT World for various ventures, but her specific role or profit-sharing structure remains unclear. Melania has not publicly commented on the token's market activity or governance. The media reported that similar wallet patterns also appeared in the LIBRA scandal, indicating that the strategy of using celebrities for cryptocurrency speculation is not uncommon. Despite regulatory loopholes and on-chain anonymity, this incident highlights the increasing complexity of political branding in digital assets and the challenges faced by retail participants in the rapidly evolving crypto market.

According to Fortune magazine, Chainalysis data shows that since the launch of the Meme coin TRUMP earlier this year, its creators have profited over $320 million through transaction fees. After the initial announcement at a Trump dinner, trading activity for the Meme coin surged, and its price rose accordingly. However, the Trump family can make money without selling any meme coins. According to its white paper, 20% of the total supply of 1 billion TRUMP coins is in circulation, with half of it placed in decentralized exchange liquidity pools. CIC Digital, a company associated with the Trump Group, profits by charging a 0.3% fee on each transaction. Blockchain analysis company Nansen points out that this model does not rely on coin price fluctuations but instead continuously generates revenue through trading volume. Currently, 80% of the tokens remain locked and are owned by companies associated with Trump. Members of the U.S. Democratic Party criticize this model as a potential channel for anonymous individuals to improperly influence the president. Although Trump denied focusing on coin price fluctuations in an NBC interview, data shows that transaction fees related to the announcement of the Trump dinner reached $1.3 million in the week the news was released.