Doodles (DOOD): A Colorful Journey from NFTs to a Global Media Brand
What is Doodles (DOOD)?
Doodles (DOOD) is a community-driven media brand that started out as a collection of 10,000 unique digital artwork NFTs. Each Doodle NFT is a colorful, hand-drawn character—think humans, cats, aliens, apes, or even pickles—with fun traits like rainbow puke faces or wild hairstyles. These characters aren’t just pictures; they’re part of a bigger mission to build a community-driven media brand that spans animations, music, games, and real-world events.
Who Created Doodles (DOOD)?
Doodles was founded by three people with big dreams and unique skills:
● Scott Martin (aka Burnt Toast): Scott is the artist behind Doodles’ playful, pastel-colored characters. A Canadian illustrator and animator, he worked with companies like Google and Snapchat before diving into NFTs. His art style—simple, cheerful, and full of personality—makes Doodles instantly recognizable.
● Evan Keast (aka Tulip): Evan brought his experience in the NFT world to Doodles. Before co-founding the project, he worked at Dapper Labs, the company behind CryptoKitties, one of the first NFT projects to go viral. Evan’s know-how in blockchain technology helped make Doodles a success from the start.
● Jordan Castro (aka Poopie): Jordan is the tech and product genius of the group. Also a veteran of Dapper Labs, he focuses on building the tools and experiences that make Doodles more than just art—like apps and games that let fans customize their Doodles. Jordan has been vocal about wanting Doodles to be a media brand, not just an NFT project.
The trio launched Doodles with a vision of creating a community where everyone could feel included.
What VCs Back Doodles (DOOD)?
In September 2022, Doodles secured $54 million in funding, achieving a valuation of $704 million. The funding round was led by Seven Seven Six, a venture capital firm founded by Reddit co-founder Alexis Ohanian. Other participants included 10T Holdings, Acrew Capital, and FTX Ventures. This investment aimed to support Doodles' expansion into music, culture, and entertainment sectors.
How Doodles (DOOD) Works
Launched in October 2021, Doodles began as an NFT project on the Ethereum blockchain. The original Doodles collection consists of 10,000 unique NFTs, each featuring a hand-drawn character with a combination of traits such as hairstyles, clothing, and accessories. These characters include humans, cats, aliens, skeletons, and more, all rendered in a playful and pastel aesthetic.
Doodles 2, a customizable NFT experience, launched on Flow in 2023 to avoid high transaction fees. Doodles 2 lets you personalize your Doodle with traits like hairstyles, clothes, or accessories, kind of like dressing up a digital doll. You can use these customized Doodles in games, social media, or even real-world events.
The expansion of Doodles has made it easier for more people to join in. Doodles isn’t just about owning art—it’s about being part of a creative universe where fans, artists, and collectors work together to shape the brand’s future. Think of it as a mix of Pokémon, Disney, and a fan club, all powered by cutting-edge technology.
The project has grown far beyond its NFT roots.
Doodles now creates short films, partners with big brands like McDonald’s and Adidas, and even hosts live events. In June 2022, musician Pharrell Williams joined the team as Chief Brand Officer, bringing his expertise in music and fashion to the project. Williams curated a collection of digital and physical wearables for the Doodles 2 project, integrating items from his brands such as Billionaire Boys Club and Humanrace.
Doodles also has a platform called Doodlesᵗᵛ, launched in 2024, where artists and fans can create and share animations, music, or other content, earning rewards in DOOD tokens.
In 2025, DOOD token was officially launched on the Solana blockchain to reward its community, make the project more community-driven, and power new experiences. With a valuation of $704 million and over $550 million in NFT trading volume, Doodles is a likely leader in the world of Web3.
DOOD Goes Live on Bitget
Looking ahead, Doodles plans to expand DOOD to Base and build a “gamified ecosystem” where tokens power fun apps and experiences. It’s also exploring physical products, like toys or clothing, and new platforms like DreamNet, an AI-powered tool for creators. With its strong team, big-name investors, and passionate community, Doodles is well-positioned to become a household name, blending the digital and real worlds in ways we’ve never seen before.
As Doodles continues to innovate and grow, the DOOD token serves as a gateway for enthusiasts to engage more deeply with the brand's creative ventures. For those interested in participating in this evolving ecosystem, trading DOOD on platforms like Bitget offers an easy, safe, and convenient entry point into the vibrant world of Doodles.
How to Trade DOOD on Bitget
Deposit Available: Opened
Trading Available: 9 May 2025
Withdrawal Available: 10 May 2025
Trade DOOD on Bitget now!
Activity: CandyBomb – Deposit to get DOOD airdrop
Promotion period: 9 May 2025, 13:05 – 16 May 2025, 13:05 (UTC)
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Disclaimer: The opinions expressed in this article are for informational purposes only. This article does not constitute an endorsement of any of the products and services discussed or investment, financial, or trading advice. Qualified professionals should be consulted prior to making financial decisions.
