Sam Altman’s Worldcoin Rebrands to World, Targets 1 Billion Users with New Blockchain

• Worldcoin rebranded to World and launched World Chain, aiming to expand its users to 1B through the network.
• The new Orb devices would triple the production and expand globally, enhancing accessibility by 2025.
• World App 3.0 introduces decentralized payments, messaging, and games to boost user engagement and adoption.

Worldcoin, co-founded by Sam Altman and Alex Blania, has rebranded as ‘World’ and announced ambitious plans to reach 1 billion users. During a keynote on October 17, the co-founders revealed the launch of World Chain, an Ethereum Layer 2 blockchain, and new biometric Orb devices for identity verification.  These strategic moves signal a major push towards global adoption and decentralization, with potential implications for the WLD token price.

With its launch on the Layer 2 blockchain, World seeks to support millions of users and enable decentralized identity verification. On launch day, the project had 15 million users worldwide, making it one of the largest human verification blockchains. The platform has 7 million users verified via Orb technology, with plans to reach a billion verified users.

Besides launching the blockchain, World has also upgraded its biometric Orb devices. The latest version scans users’ iris to verify their identity. This will enhance the production capacity by 3 times, allowing expansion into cities like Buenos Aires and Mexico City. Additionally, these devices will be available in public spaces, like cafes, to improve accessibility. On-demand delivery of these Orb devices is expected by spring 2025.

Growth and Decentralization as Core Focuses

Alex Blania, CEO of Tools for Humanity, emphasized that scalability and decentralization are now its primary focus. Blania announced that World aims to expand rapidly, targeting a broader user base and noted that the new direction aligns with World’s mission to build a decentralized network. The project intends to simplify identity verification while making the process accessible globally.

Moreover, the World App has been updated to version 3.0, allowing users to manage their World ID credentials and explore services like World Pay and World Chat. While World Pay enables decentralized payments, World Chat provides a secure messaging platform. The app also introduced interactive games to engage users and increase participation.

Strong Market Performance for WLD Token

Meanwhile, Worldcoin (WLD), the network’s token, has seen a surge in price and trading volume. As of press time, WLD is priced at $2.49 , with a 12.23% increase over 24 hours. Its market cap currently stands at $1.37 billion, with a trading volume of $414.5 million. The circulating supply has reached 549 million WLD tokens, signaling growth in market interest.

Read also: Worldcoin Becomes “World,” Aims to Build “Super App for Humans”

The WLD derivatives are experiencing notable growth with a trading volume of $1.59 billion and $286 million in open interest. Bullish sentiment dominates, with long/short ratios exceeding 1.7 across major exchanges like Binance and OKX. However, volatility remains high, with $2.43 million in liquidations over 24 hours. Exchanges such as Binance, OKX, Bybit, and Bitfinex witnessed an increase in trading activity, contributing to the rapid growth of WLD’s derivatives market.