Shiseido uses bacteria molecules for sustainable sun filters
Shiseido has turned to bacteria to create eco-friendly sun filters. The company's European Innovation Center holds an annual competition for startups with an eco-conscious focus, and this year's winner was Bacfarm. The biotech firm will collaborate with Shiseido's Gallinée skincare brand to develop a proof of concept using molecules derived from bacteria. Shiseido's Fibona EMEA Open Innovation Program aims to encourage innovation through collaboration with internal and external partners. The company is also expanding its portfolio with acquisitions and projects, including the development of a neuroscience-based project to create products that enhance happiness.
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