South Korea’s Jeju Island plans to issue NFT digital cards to attract millennial and Gen Z tourists

Jeju Island, South Korea plans to attract millennials and Generation Z tourists by issuing an NFT-driven "tourist card" and hopes to start issuing tokens "in the second half of this year." Jeju Island will name this card and NFT "Tao." Tourists using this NFT can receive discounts and "travel subsidies." Tao cards are expected to be tested in the coming months and the island plans to introduce its NFT to "domestic tourists" later in 2025.