• South Korea-based Jeju island announced the issuance of NFT digital cards to boost its tourism. 
  • The island plans to start issuing NFT cards from H2 2025 after a trial operation.

After being the hot topic for the entire year of 2021, NFTs made no noise for the last couple of years. With a short bull run we witnessed in Dec and the rise of NFT collections such as Pudgy Penguins, NFTs are coming back on track. At one point in time, the floor price of Pudgy Penguins even crossed the Bitcoin price. 

As per the latest report published by local news media Maeil Business Newspaper, South Korean based Jeju island is planning to issue NFT cards to visitors. The main motto behind this announcement is to attract young tourists, aka, MZ generation, which are more into digital assets compared to older generations. 

South Korean Jeju Island Offers Exclusive Benefits with NFT Cards

Jeju Special Governing Province announced that it will start issuing these “digital tourism resident cards” along with some exclusive benefits. With this new method, the island expects MZ generation to visit the place and then increase the rate of revisiting using these NFT cards. 

Tourists with these NFT cards can enjoy more exclusive benefits such as travel subsidiaries. The major reason behind choosing NFTs for this is their unique characteristics, which makes the digital tourism resident card irreplaceable and unique for each visitor. This makes the process of verifying the ownership of visitors easier for the island authority. 

Furthermore, usage of blockchain technology also offers a secure and reliable way that prevents hacking and thefts. Visitors can even record their destination, time, relevant photos and videos on the public ledger of NFT’s underlying blockchain network. Also, the Jeju island plans to offer travel subsidies, membership, and discounts on tourist destinations for the NFT card holders.

The tourism industry has already been gaining exponential growth after the pandemic. On the other hand, the usage and adoption of digital assets is also going mainstream. Operating at the intersection of these two growth trajectories, Jaju island’s decision to issue NFT cards is commendable. 

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