World Liberty Financial (WLF), a decentralized finance (DeFi) platform associated with President-elect Donald Trump, has acquired four Ethereum domains connected to the Trump family through the Ethereum Name Service (ENS).
The newly registered domains include worldliberty.eth, trumpcoin.eth, erictrump.eth, and barrontrump.eth, according to transaction data from Etherscan.
The acquisitions, made through bulk transfers late Sunday evening, were first highlighted by The Kobeissi Letter, a financial research group, on social media. Their post speculated whether these purchases hinted at future meme coin launches tied to the Trump family.
So far, the Trump family has introduced two official meme coins: $TRUMP and $MELANIA . Additionally, an unofficial Solana-based token linked to Barron Trump was launched via Pump.fun.
WLF’s Growing Crypto Footprint
World Liberty Financial, based in Delaware, positions itself as a decentralized platform promoting “American ideals of liberty, privacy, and freedom to transact.” The organization leverages the Trump brand, with Donald Trump listed as its “Chief Crypto Advocate” and his sons named “Web3 Ambassadors.” However, the platform’s documentation stresses that it is “not political” and maintains no affiliations with any political campaigns.
The recent purchases come amid growing activity by WLF in the cryptocurrency space. Last year, the organization launched the $WLFI token, which serves as the governance token for its upcoming Ethereum-based decentralized protocol. Unlike most cryptocurrencies, $WLFI tokens are non-transferable and locked indefinitely, according to the project’s “gold paper” (its version of a whitepaper). Any structural changes to this arrangement would require governance approval while adhering to applicable laws.
Speculation Around the Domains
The purpose of the newly acquired Ethereum domains remains unclear. WLF has yet to make a public statement on their intended use. Speculation has centered on the possibility of these domains being linked to future token launches or other blockchain-based initiatives.
Erin Redwing, CEO of Inscribing Atlantis, a company specializing in Ordinals-based events, commented on the potential for additional meme coins from the Trump family. “My hunch is that any future launches will follow a strategy similar to the one Zak Folkman [WLF co-founder] openly promotes in his business content,” Redwing stated.
The purchases follow a period of increased activity for WLF, which reportedly acquired $48 million worth of Ethereum shortly after launching its first meme coin. Despite the controversy and curiosity surrounding its initiatives, WLF appears determined to solidify its presence in the rapidly evolving DeFi landscape.
For now, how these Ethereum domains fit into WLF’s broader vision remains a question, leaving industry observers to watch closely for the platform’s next move.
