Trump family company TMTG to launch USA-themed crypto and manufacturing ETFs under Truth.Fi brand

Trump Media and Technology Group (TMTG) is reportedly exploring new avenues in the cryptocurrency and manufacturing industries. The Trump-linked company recently announced plans to launch a new brand called Truth.Fi, which will offer a range of investment products, including exchange-traded funds and separately managed accounts.

Back in November 2024, Trump Media and Technology Group, the parent company of the social media platform Truth Social, filed a trademark for Truth.Fi, indicated its plans to expand into the cryptocurrency market by developing a trading and payment platform.

Devin Nunes, the CEO and Chairman of TMTG described the launch of Truth.Fi as a natural progression from the company’s social media platform.

“We began by creating a free-speech social media platform, and now we’re moving into investment products and decentralized finance (DeFi). Developing American First investment vehicles is another step toward our goal of creating a robust ecosystem,” Nunes said.

President Donald Trump has been very vocal about prioritizing US industries and financial sovereignty. The launch of these America-themed ETFs and SMAs embodies his vision.

TMTG trademark filings

On February 6, 2025, Trump Media and Technology Group filed trademark applications for several investment products under the Truth.Fi brand. These products include the Truth.Fi Bitcoin Plus ETF, the Truth.Fi Made in America ETF and the Truth.Fi US Independence ETF. Each of these products focuses on the cryptocurrency, manufacturing, and energy industries, respectively.

TMTG has also applied for trademarks for three SMAs, which are investment portfolios managed for individual or institutional investors. The SMAs are the Truth.Fi Made in America SMA, the Truth.Fi U.S. Energy Independence SMA and the Truth.Fi Bitcoin Plus SMA.

The company has teamed up with the financial firm, Charles Schwab to manage its investment products. The company has made an investment of $250M in Truth.Fi from the $700M in its reserves. The investment will be custodied by Charles Schwab and allocated across the various ETFs, SMAs, and digital assets.

TMTG will work with Yorkville

For its investment products aspirations, TMTG has signed a services and licensing agreement with an affiliate of Yorkville Advisors, Yorkville. Yorkville will function as the Registered Investment Advisor for the new financial vehicles. The construction of the products and necessary regulatory processes will be overseen by Yorkville.

“Yorkville is pleased to take this next important step with TMTG in its development of America First investment vehicles. We greatly value our position as a strategic financial partner to TMTG and are proud to join with TMTG in the Truth.Fi movement,” said Mark Angelo, Yorkville President.

Following the announcement of Truth.Fi, TMTG’s stock experienced a 15% increase in pre-market trading. Despite its affiliation with Donald Trump, the company’s Truth Social social media platform significantly lags behind Meta’s Facebook and the Elon Musk-owned X in terms of usage and popularity.