In 2024, crypto app downloads in the UAE reached 15 million, marking a 41% increase from the previous year. December set a record with 2.8 million installations.
49 largest crypto apps in the United Arab Emirates were downloaded 6.2 million times in 2023. In 2024, this figure surged by 41% to 15 million, according to AppsFlyer data published in industry media.
The strongest growth occurred in H2 2024, with monthly downloads consistently exceeding 1 million in Q4. December 2024 set a new record with 2.8 million downloads, but January 2025 surpassed it with an all-time high of 3.5 million crypto app downloads — more than half of all installations recorded in 2023.
Shani Rosenfelder, Director of Market Insights at AppsFlyer, noted that 60% of crypto app downloads in 2024 were driven by aggressive marketing campaigns. As a result, one in five Android apps was uninstalled within 30 days of installation.
Max Krupyshev, CEO of CoinsPaid , highlighted in the Purpose Driven FinTech podcast the significance of local FinTech companies in regional markets, emphasizing that users prefer familiar platforms that eliminate the need for currency conversion.
AppsFlyer analysts attribute the sharp rise in crypto app popularity to key global events, particularly Donald Trump’s campaign promises and victory in the U.S. presidential election.
