Exclusive: Why Chiliz is betting big on AI and staking for sports blockchain adoption

Chiliz, the blockchain platform behind Socios.com, continues to redefine the relationship between cryptocurrency and the sports industry. 

With two billion Chiliz ( CHZ ) tokens now staked and regulatory approval from the Malta Financial Services Authority, the platform has solidified its position as a leader in blockchain-based fan engagement. 

In an exclusive interview with crypto.news, Max Rabinovitch, Chief Strategy Officer at Chiliz ( CHZ ), discusses key aspects of the platform’s staking model, its innovative approach to AI, and the challenges of integrating these technologies into the broader blockchain ecosystem.

These insights tap into the implications of regulatory scrutiny, including the SEC’s reconsideration of its lawsuit against ConsenSys, and how it could set a precedent for platforms like Chiliz. 

He also explains the core principles of staking and how Chiliz’s unique validator mechanism is helping shape the future of decentralized sports engagement. 

Below, Rabinovitch shares his thoughts on staking and what’s next for Chiliz as it leads the way in bridging blockchain with the world of sports.

Do you think the SEC’s reconsideration of its lawsuit against ConsenSys will set a precedent for future cases involving staking platforms? How will it affect Chiliz?

“At Chiliz, we’ve worked actively with regulators in Europe to set a clear path forward for crypto-service providers, including securing regulatory approval with the Malta Financial Services Authority this year. As a global leader in sports blockchain, we welcome a collaborative approach from regulators; we believe that this approach helps to work toward a framework that will empower platforms like ours to continue thriving and innovating confidently in these jurisdictions.”

Can you explain the core principles of staking and its significance in the cryptocurrency ecosystem?

“User participation through staking is the backbone of any blockchain, where tokens are locked up to secure the network and, in return, users are rewarded. It’s about active engagement in securing and growing the blockchain itself. For the entire crypto ecosystem, staking represents trust, liquidity, and a deepened commitment to a sustainable, decentralised future. It’s becoming essential, not just for earning passive income, but for shaping the infrastructure of tomorrow’s digital economy.”

How does Chiliz’s staking mechanism differ from other platforms?

“Chiliz is redefining staking, especially in the sports and entertainment sector. We’ve created a validator mechanism specifically for the global sports industry. Anyone with CHZ can delegate stake their tokens with any one of our validators, which include major sports brands like PSG and K League, conglomerates such as EDF Energy, alongside traditional crypto entities such as OKX and Animoca Brands. It’s a winning formula that ensures our platform isn’t just secure – it’s thriving, with loyal users, passionate developers, and real-world partnerships driving the growth of the ecosystem.”

In what ways is AI being utilized to personalize staking rewards and enhance the user experience on the Chiliz platform?

“AI has the potential to transform how we approach engagement and development at Chiliz. For example, AI could tailor staking rewards based on individual activity, making every user feel like they’re part of something unique. Additionally, AI can help redefine what it means to be a blockchain developer, lowering technical barriers for founders and essentially doing a lot of the complex and technical legwork to bring creative ideas to life. This is an exciting trend that we’ve spotted over the past 12 months, and we suspect that 2025 is the year for AI and blockchain integration in the sense of product development.”

What challenges do you foresee in integrating AI into staking platforms?

“The biggest challenge with AI in staking is striking the right balance between automation and user control. We want AI to enhance the experience without taking away from the personal touch that makes our platform unique. Another challenge is ensuring data privacy and transparency in AI-driven decisions. However, with the right infrastructure and focus, we’re confident we can tackle these hurdles and create a staking environment where innovation thrives while keeping our users in full control.”

With two billion CHZ tokens now staked, what does this milestone indicate about community trust in the platform’s credibility and security? 

“Hitting the two billion CHZ staked mark is a clear endorsement of Chiliz’s credibility. When users lock up that much value, it’s a sign of immense trust in the platform’s security and long-term potential. This milestone proves that people believe in what we’re building, and that belief is what will drive our next phase of growth. It shows the world that Chiliz is a platform that delivers on its promises; security, innovation, and real-world impact.”

The SEC/its crypto group seems to be curious about staking. How do you foresee this impacting staking? Your platform? What initiatives from the SEC do you want to see regarding staking?

“An increased focus on staking from regulators is a signal that the industry is maturing and regulators are increasingly aware of the happenings within this sector. This kind of attention, if collaborative, can only help bring stability and confidence to the ecosystem. For platforms like Chiliz, it’s an opportunity to showcase how we’ve prioritised compliance and security. We’d love to see the global regulators establish clear, fair guidelines that foster innovation while protecting users. A well-regulated environment will unlock a new wave of growth, ensuring that staking is accessible and trusted by everyone, from developers to fans.”