Fidelity Investments is giving retirement savers a new way to invest in crypto with its latest IRA offering. The plan lets investors hold Bitcoin, Ethereum, and Litecoin directly, making it one of the few traditional financial firms to offer such an option.
U.S. citizens of age 18 and older can open an account, with assets stored securely in cold wallets managed by Fidelity Digital Assets for long-term safety.
Unlike traditional retirement plans, Fidelity’s crypto IRA has no fees and gives investors the option to set it up as a Roth IRA, traditional IRA, or rollover IRA. The move highlights the rising interest in tax-friendly crypto investment options, especially among investors seeking long-term, direct access to digital assets.
Financial advisors have grown more open to cryptocurrency lately—a recent TMX Vetta Fi survey found that 57% intend to increase their investments in crypto ETFs. While crypto equity ETFs remain the primary focus, direct crypto investment options like Fidelity’s new IRA product could provide an alternative for those looking to hold assets outright.
A spokesperson for Fidelity reaffirmed the company’s commitment to evolving alongside investor interests. “Fidelity is committed to offering investment products and solutions to meet the changing needs and interests of our customers, accompanied by education and support,” they stated.
Investor appetite for direct crypto exposure in tax-advantaged accounts has been growing steadily. A person familiar with Fidelity’s plans said that more customers are looking for a simple and tax-efficient way to trade and hold crypto in their retirement accounts.
At the same time, Fidelity has been expanding its crypto investment options beyond direct holdings. Fidelity’s going harder into crypto, setting up ETFs so folks can tap into digital coins without holding them themselves. They just asked to put a Solana ETF on the Cboe Exchange , betting big on blockchain’s future.
With regular finance jumping on the crypto train, Fidelity’s push shows it’s not a niche game anymore—digital stuff is turning into a must-have for the big investment crowd.
