XFounders’ Startup Warriors Hits 450,000 Views, Blending Web3 With Reality Show Format

What if the first entry point into Web3 didn’t require a wallet, a white paper, or even prior knowledge of crypto? That’s the bet behind Startup Warriors, a new reality show launched by XFounders, which merges startup acceleration with mass entertainment. Powered by the Solana Foundation, BeInCrypto, AWS, Grigon, Antipad, Travala.com, and RedotPay, the series premiered on March 28.

The show brings together nine early-stage Web3 startups, collectively valued at over $300 million, for a 30-day offline bootcamp in Bali. Over the course of the program, founders share the same roof, face high-stakes challenges, and refine their vision in front of mentors and investors.

What Happens When You Wrap Web3 in a Story Worth Watching?

For many Web3 startup founders, building the product is only half the battle. The real challenge is getting people outside of Web3 to actually care about it. Recognizing this gap, the XFounders team created Startup Warriors. The reality show format combines onboarding, storytelling, and acceleration through a medium familiar to global audiences.

“Reality shows are probably the most viral, far-reaching, mass-consumed, globally easy-to-digest media language,” Nelson Lopez, CEO of XFounders, told BeInCrypto. 

He explained that audiences tend to avoid ads or educational content on topics they are not already invested in. However, when the learning is embedded in an emotional, founder-driven story, they stay engaged and often leave more informed without realizing it.

“So we’re giving audiences a show, and by the end, they’ve been educated on key Web3 topics, plus, they connected to the specific startups’ path and solutions in the show and bonded emotionally with the actual founders.”

While delivering a startup accelerator through a reality show format is a bold experiment, XFounders co-founder Fedor Erashev sees broader potential. If the idea succeeds, it could pave the way for a new model of acceleration programs.

“This kind of storytelling can inspire the next generation of entrepreneurs,” Erashev added. “They might see an engineer doing something extraordinary and think, ‘I can do that too.’”

With this foundation, the XFounders team is optimistic about reaching its 1 million view milestone and building a wider audience for future seasons.

Startup Warriors, Episode 1: Founder Drama Starts Far from the Boardroom

Filmed on location in Bali, Startup Warriors’ first episode opens not with a pitch but with a tea ceremony. Instead of diving into product demos, the focus shifts to the people behind the startups. It’s a quiet, reflective moment where founders share their personal “superpowers,” ranging from gut instinct to adaptability, revealing the diverse paths that brought them here.

While the emotional depth sets the tone, the stakes escalate quickly. At the end of the episode, viewers get a glimpse of what’s ahead. The next challenge is a sunrise volcano hike designed to echo the uphill climb of building a startup.

The premiere has already gained early traction, reaching over 450,000 views on YouTube within days of release.

XFounders Startup Warriors | Episode 1

Where to Watch Startup Warriors (and What’s Coming Next)

The first two episodes of Startup Warriors are now streaming, with new challenges already underway. Click the link below to see how the journey begins.

XFounders Startup Warriors | Episode 2

Founders interested in joining future XFounders accelerator programs can apply via the official website.